Channel Partner Marketing Lead - Campaigns & Growth Programs

Vasion, Inc.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation Bonus

Flexible paid time off

Paid parental leave

Competitive pay

Traditional benefits

Job summary

Vasion, Inc. is seeking a Partner Marketing Manager to own and optimize partner marketing programs across Channel partners including MSPs, Resellers, and Distributors.

The role sits between tactical execution and strategic leadership, turning strategy into repeatable, high-performing campaigns that drive partner engagement, pipeline, and revenue. You will plan, execute, and optimize co-marketing initiatives, build integrated plans with top North American partners, and manage partner-facing

Qualifications

• 5–6 years in partner or channel marketing or B2B demand gen.
• Experience with SaaS/tech sales teams.
• Hands-on experience running campaigns, webinars, and partner programs.
• Familiarity with MindMatrix or similar partner platforms.
• Strong project management with ability to juggle multiple programs.
• Data-driven with ability to measure program performance.

Responsibilities

• Plan, execute, and optimize co-marketing programs with Channel and MSP partners, including campaigns, newsletters, webinars, virtual events, and trade shows.
• Build integrated marketing plans with top North America reseller, referral, and MSP partners to drive deal registrations and contribute to partner-sourced and partner-influenced pipeline.
• Assist in planning and executing partner-facing events, field activations, and virtual programs across North America.
• Own partner-led and partner-supported campaign execution, including timelines, assets, messaging, and follow-up.
• Launch and manage templated campaigns-in-a-box to enable partners to easily generate demand.
• Drive adoption and engagement within the Partner Portal through targeted campaigns, asset management, and reporting.
• Build scalable, repeatable workflows that reduce reliance on one-off emails and manual execution.
• Support MDF-backed campaigns, including intake, approvals, budget tracking, and post-campaign reporting.
• Partner with Finance and Sales to ensure MDF programs are executed efficiently and deliver measurable ROI.
• Serve as a primary marketing point of contact for Channel Sales teams on active programs.
• Collaborate with Growth, Product Marketing, and Brand & Corporate Marketing to align partner campaigns with broader GTM initiatives.
• Ensure consistent messaging and positioning across all partner-facing campaigns.
• Track and report on partner marketing performance, including portal engagement, campaign participation, and partner-sourced pipeline.
• Use data to iterate and improve campaigns, automations, and partner experiences over time.

Skills

Partner marketing

Channel marketing

B2B demand generation

Campaign execution

MindMatrix

Project management

Data-driven

Flexible work environment

Job description

Vasion, Inc. is seeking a Partner Marketing Manager to own and optimize partner marketing programs across Channel partners including MSPs, Resellers, and Distributors.

The role sits between tactical execution and strategic leadership, turning strategy into repeatable, high-performing campaigns that drive partner engagement, pipeline, and revenue. You will plan, execute, and optimize co-marketing initiatives, build integrated plans with top North American partners, and manage partner-facing