Partner Marketing Manager

Vasion, Inc.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation Bonus

Flexible paid time off

Paid parental leave

Competitive pay

Traditional benefits

Job summary

Vasion, Inc. is seeking a Partner Marketing Manager to own and optimize partner marketing programs across Channel partners including MSPs, Resellers, and Distributors.

The role sits between tactical execution and strategic leadership, turning strategy into repeatable, high-performing campaigns that drive partner engagement, pipeline, and revenue. You will plan, execute, and optimize co-marketing initiatives, build integrated plans with top North American partners, and manage partner-facing

Qualifications

• 5–6 years in partner or channel marketing or B2B demand gen.
• Experience with SaaS/tech sales teams.
• Hands-on experience running campaigns, webinars, and partner programs.
• Familiarity with MindMatrix or similar partner platforms.
• Strong project management with ability to juggle multiple programs.
• Data-driven with ability to measure program performance.

Responsibilities

• Plan, execute, and optimize co-marketing programs with Channel and MSP partners, including campaigns, newsletters, webinars, virtual events, and trade shows.
• Build integrated marketing plans with top North America reseller, referral, and MSP partners to drive deal registrations and contribute to partner-sourced and partner-influenced pipeline.
• Assist in planning and executing partner-facing events, field activations, and virtual programs across North America.
• Own partner-led and partner-supported campaign execution, including timelines, assets, messaging, and follow-up.
• Launch and manage templated campaigns-in-a-box to enable partners to easily generate demand.
• Drive adoption and engagement within the Partner Portal through targeted campaigns, asset management, and reporting.
• Build scalable, repeatable workflows that reduce reliance on one-off emails and manual execution.
• Support MDF-backed campaigns, including intake, approvals, budget tracking, and post-campaign reporting.
• Partner with Finance and Sales to ensure MDF programs are executed efficiently and deliver measurable ROI.
• Serve as a primary marketing point of contact for Channel Sales teams on active programs.
• Collaborate with Growth, Product Marketing, and Brand & Corporate Marketing to align partner campaigns with broader GTM initiatives.
• Ensure consistent messaging and positioning across all partner-facing campaigns.
• Track and report on partner marketing performance, including portal engagement, campaign participation, and partner-sourced pipeline.
• Use data to iterate and improve campaigns, automations, and partner experiences over time.

Skills

Partner marketing

Channel marketing

B2B demand generation

Campaign execution

MindMatrix

Project management

Data-driven

Flexible work environment

Job description

For more than a decade, Vasion has been helping companies simplify their print infrastructure, automate business processes, and integrate their technology in a more secure environment. Our mission, to make digital transformation attainable for everyone, drives a culture of innovation and exploration. We have one simple goal: help organizations simplify processes through automation and integration.

So we created simple, cost-effective, and easy-to-implement digital tools that work together, removing bottlenecks and improving efficiency. And we’re always on the lookout for new people who can help us innovate, grow, and reach our goal.

About the role

The Partner Marketing Manager will own the execution and optimization of many partner marketing programs across Channel partners including MSPs, Resellers, and Distributors. This role sits between tactical execution and strategic leadership—responsible for turning partner marketing strategy into repeatable, high-performing programs that drive partner engagement, pipeline, and revenue.

Responsibilities

• Plan, execute, and optimize co-marketing programs with Channel and MSP partners, including campaigns, newsletters, webinars, virtual events, and trade shows
• Build integrated marketing plans with top North America reseller, referral, and MSP partners to drive deal registrations and contribute to partner-sourced and partner-influenced pipeline.
• Assist in planning and executing partner-facing events, field activations, and virtual programs across North America.
• Own partner-led and partner-supported campaign execution, including timelines, assets, messaging, and follow-up
• Launch and manage templated "campaigns-in-a-box" to enable partners to easily generate demand
• Drive adoption and engagement within the Partner Portal through targeted campaigns, asset management, and reporting
• Build scalable, repeatable workflows that reduce reliance on one-off emails and manual execution
• Support MDF-backed campaigns, including intake, approvals, budget tracking, and post-campaign reporting
• Partner with Finance and Sales to ensure MDF programs are executed efficiently and deliver measurable ROI
• Serve as a primary marketing point of contact for Channel Sales teams on active programs
• Collaborate with Growth, Product Marketing, and Brand & Corporate Marketing to align partner campaigns with broader GTM initiatives
• Ensure consistent messaging and positioning across all partner-facing campaigns
• Track and report on partner marketing performance, including portal engagement, campaign participation, and partner-sourced pipeline
• Use data to iterate and improve campaigns, automations, and partner experiences over time

Qualifications

• 5–6 years of experience in partner marketing, channel marketing, or B2B demand generation
• Experience working directly with sales teams, preferably in a SaaS or technology environment
• Hands-on experience executing campaigns, webinars, and partner programs
• Familiarity with partner marketing platforms (MindMatrix or similar preferred)
• Strong project management skills with the ability to juggle multiple programs simultaneously
• Data-driven mindset with experience measuring
• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Our Core Values

Vasion looks for people who will exemplify its four core values and are driven to become:

• Disruptive Visionaries: Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers.
• Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication.
• Candor Seekers: Candid conversations are critical to achieving objectives, and we nurture a culture of caring personally and challenging directly.
• Action Owners: Every employee takes ownership of any failures and develops a plan to win, no matter their tenure or circumstance.

More about Vasion

Visithttps://www.vasion.comto learn more about Vasion.

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.