Channel Marketing Lead: Data-Driven Growth & Engagement

PIMCO; New York (NY); On-site; USD 120,000 - 135,000; Full time

Job summary

PIMCO is seeking a Channel Marketing Manager to join the U.S. Global Wealth Management Marketing team.

The role focuses on data-driven, multi-year strategies leveraging segmentation, targeting, and integrated programs across channels to grow client engagement with financial advisors. A technology-forward marketer collaborates across Digital, Events, Content, and Analytics, contributing to the firm’s growth agenda and client experience.

Qualifications

• Bachelor’s degree required.
• 6+ years of experience in asset management or financial services marketing.
• Working knowledge of intermediary, institutional, and/or advisor client segments.
• Experience supporting and executing integrated marketing programs across digital, content, events, paid media, and sales enablement channels.
• Experience collaborating with sales teams and internal stakeholders to support business objectives.
• Experience leveraging data, marketing technology, automation, and analytics to enhance marketing effectiveness and efficiency.
• Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working.

Responsibilities

• Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute marketing plans that support key client segments and distribution priorities.
• Support client segmentation and audience targeting strategies using insights and analytics to enhance personalization and engagement.
• Lead development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Collaborate with sales teams and internal stakeholders to support marketing initiatives aligned with business priorities.
• Manage campaign performance, leveraging data and insights to optimize impact across channels.
• Maintain a test-and-learn mindset to refine campaigns based on performance data and market insights.
• Champion adoption of innovative tools and ways of working to enhance marketing effectiveness and scalability.

Skills

Channel marketing

Data-driven marketing

AI/Automation in marketing

Stakeholder collaboration

Digital marketing

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Job description

PIMCO is seeking a Channel Marketing Manager to join the U.S. Global Wealth Management Marketing team.

The role focuses on data-driven, multi-year strategies leveraging segmentation, targeting, and integrated programs across channels to grow client engagement with financial advisors. A technology-forward marketer collaborates across Digital, Events, Content, and Analytics, contributing to the firm’s growth agenda and client experience.