Channel Marketing Specialist: B2B

Nexus Semiconductor Recruitment Limited; San Jose (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Nexus Semiconductor Recruitment Limited is seeking an experienced channel marketing professional to develop and execute partner-led programs across B2B markets. You will work with Sales, Business Development, Product Marketing, Product Management, and channel partners to turn product capabilities into compelling value propositions and campaigns.

You will own hands-on campaign execution, partner enablement, performance reporting, and support for partner marketing initiatives in Southern

Qualifications

• 3–5 years of experience in channel marketing, partner marketing, or a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of marketing principles, channel strategies, and the sales cycle.
• Proficiency with marketing tools such as Google Analytics and with Microsoft Office, including Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills, including the ability to tailor messages to diverse audiences.
• Strong organization and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with internal teams and external partners.
• Creative approach to campaign development and problem-solving.

Responsibilities

• Collaborate with sales, product, and channel teams to shape marketing strategies aligned with business goals.
• Identify joint campaigns with channel partners to build awareness, consideration, conversion, and demand.
• Create partner training materials, sales resources, co-branded content, and new product introduction assets.
• Plan and optimize digital, email, and event campaigns that support lead generation and sales objectives.
• Build relationships with assigned partners and support local or regional marketing initiatives.
• Track campaign performance and report insights and recommendations to senior leaders and partners.
• Support partner marketing budgets, measure return on investment, and coordinate event logistics.

Skills

Channel marketing

Partner marketing

Campaign planning

Analytics

Stakeholder management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Microsoft Office

Job description

You will develop and execute B2B channel marketing programs that support growth across commercial, enterprise, industrial, and partner markets. Working with Sales, Business Development, Product Marketing, Product Management, and channel partners, you will turn product capabilities into relevant value propositions and campaigns that generate demand, strengthen partnerships, and support sales objectives. You will own hands-on campaign execution, partner enablement, performance reporting, and support for partner marketing initiatives.

The organization develops memory solutions for consumers and businesses, with a focus on performance, reliability, and customer service. Its products and partner services support customers across a range of markets. The role is based in Southern California, United States.

What You Will Be Doing

• Collaborate with sales, product, and channel teams to shape marketing strategies aligned with business goals.
• Identify joint campaigns with channel partners to build awareness, consideration, conversion, and demand.
• Create partner training materials, sales resources, co-branded content, and new product introduction assets.
• Plan and optimize digital, email, and event campaigns that support lead generation and sales objectives.
• Build relationships with assigned partners and support local or regional marketing initiatives.
• Track campaign performance and report insights and recommendations to senior leaders and partners.
• Support partner marketing budgets, measure return on investment, and coordinate event logistics.

Key requirements / What we look for

• 3–5 years of experience in channel marketing, partner marketing, or a related field, with a track record of successful partner-led programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of marketing principles, channel strategies, and the sales cycle.
• Proficiency with marketing tools such as Google Analytics and with Microsoft Office, including Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills, including the ability to tailor messages to diverse audiences.
• Strong organization and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with internal teams and external partners.
• Creative approach to campaign development and problem-solving.

You will work across B2B markets and partner directly with sales, product, and channel teams to create marketing programs tied to demand generation and sales objectives. The role combines strategy with hands-on execution, from partner enablement to campaign performance and event coordination.