Channel Marketing Specialist - Partner Programs & Growth

ASUS; Fremont (CA); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Bonuses

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Paid time off

EAP program

401(k)

Job summary

ASUS in Fremont, California is seeking a Channel Marketing Specialist to drive marketing programs that expand ASUS market share through channel partners, distributors, and partner marketing initiatives across North America.

You will collaborate with the sales team to plan and execute campaigns, develop partner communications, train partners on new products, manage MDF and events, and analyze ROI to continuously optimize channel programs and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of B2B marketing experience in channel marketing, product marketing, digital marketing, or related fields.
• Experience supporting channel programs, partner marketing programs, or trade shows/event marketing initiatives.
• Experience with digital marketing, eCommerce, or social media marketing is a plus.

Responsibilities

• Assist in planning and executing marketing campaigns targeting channel partners to generate leads, increase brand awareness, and drive sales.
• Develop and maintain strong relationships with key partners by providing updates on product launches, campaigns, and promotional opportunities.
• Understand business objectives and growth plans and proactively develop marketing programs and initiatives to increase ASUS business in North America.
• Coordinate and deliver training sessions or webinars to educate partners on new products, marketing programs, and sales tactics.
• Ensure partners are well-equipped with the knowledge and resources necessary to effectively promote ASUS products.
• Localize, customize, and assist in developing sales and marketing tools for channel customers.
• Execute and administer channel marketing programs and partner programs while monitoring, recording, and analyzing ROI.
• Support trade shows, partner events, commercial events, webinars, sales training sessions, and MDF marketing activities.
• Perform other duties as assigned.

Skills

Strong written and verbal communicatie

Independent or collaborative

Relationship management

English proficiency

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Outlook

Google for Work

Salesforce.com

Job description

ASUS in Fremont, California is seeking a Channel Marketing Specialist to drive marketing programs that expand ASUS market share through channel partners, distributors, and partner marketing initiatives across North America.

You will collaborate with the sales team to plan and execute campaigns, develop partner communications, train partners on new products, manage MDF and events, and analyze ROI to continuously optimize channel programs and growth.