Intermediate Channel Marketing Specialist - Annuities

Transamerica; Denver (CO); Hybride; USD 65 000 - 74 000; Plein temps

Avantages offerts par ce poste

Competitive Pay

Bonus for Eligible Employees

Benefits Package

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Medical Insurance

Dental Insurance

Vision Insurance

PTO 160 hours

Résumé du poste

Transamerica is seeking a Marketing - General professional to execute cross-functional campaigns for annuity products. You will manage digital activities across websites, social channels, email, and collateral, collaborating with Sales and Product to drive campaign success.

The role requires a Bachelor’s degree in marketing or related field and 2+ years in marketing communications or digital marketing. A hybrid work setup and comprehensive benefits are offered.

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience.
• 2+ years in marketing communications, digital marketing or project management.
• Experience executing digital campaigns and marketing programs.
• Understanding of traditional and digital platforms.
• Technical acumen and creative thinking.
• Strong communication and relationship-building skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Execute cross-functional marketing campaigns to support annuity product sales.
• Manage digital and promotional activities across websites, social media, blogs, email and collateral.
• Participate in discussions on planning, campaign development, and program execution.
• Evaluate project effectiveness using qualitative and quantitative methods.
• Partner with creative team to develop assets and copy for campaigns.
• Adhere to processes and workflows for end-to-end campaign execution.
• Assist in analytics reporting and translate learnings into plans.
• Collaborate with Sales and Product to develop and run campaigns.

Connaissances

Marketing communications

Digital marketing

Project management

Campaign planning

Multichannel marketing

Creative thinking

Communication skills

Formation

Bachelor’s degree in marketing, business, communications, or equivalent experience

Outils

CMD

CRM

DAM

Workflow

Salesforce Marketing Cloud

Workfront

Description du poste

Job Family Marketing - General About Us At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them. We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.

Job Description Summary

Execute cross-functional marketing campaigns to support the sale of Annuity products and services.

Job Description Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans.
• Partner closely with Sales and Product partners to develop and execute campaigns.

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience.
• Two years of experience in marketing communications, digital marketing or project management.
• Experience executing digital campaigns and marketing programs.
• Moderate understanding of traditional and digital platforms.
• Technical acumen.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills and the ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
• Financial services industry experience.

Working Conditions Hybrid Compensation

The salary for this position generally ranges between $65,000 - $74,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer

• Compensation Benefits Competitive Pay
• Bonus for Eligible Employees
• Benefits Package
• Pension Plan 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
• Health and Work/Life Balance Benefits
• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs
• Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica’s Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

Information as of December 31, 2023

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information, visitwww.transamerica.com.

As of December 31, 2022 For more information about Transamerica’s privacy practices, click here.