Senior Channel Marketing Lead — Remote/Hybrid

Transamerica; Cedar Rapids (IA); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & DevelopmentOpportuni

Job summary

Transamerica is seeking a seasoned marketing leader to design and implement campaigns promoting company products and services in annuities. You will drive engagement with financial professionals through product marketing, brand affinity, and new product launches.

The role requires building strategic campaigns with cross-functional partners, leading complex projects, and optimizing performance across traditional and digital channels.

Qualifications

• Bachelor's degree in marketing, business, communications or equivalent experience.
• Eight years of marketing communications, digital marketing, or project management experience.
• Three years of marketing experience in financial services or a related industry.
• Thorough understanding of traditional and digital platforms.
• Experience managing projects/processes.
• Broad experience developing and executing digital campaigns and complex projects.
• Technical acumen to design campaigns that optimize the use of marketing platforms.
• Analytical and decision-making skills to identify and prioritize critical issues.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Product and Sales teams to create strategic campaign plans, establish business goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Maintain and improve end-to-end campaign processes, from strategy and creative execution through optimization and troubleshooting.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Skills

Marketing experience

Digital marketing

Project management

Communication skills

Analytical thinking

Education

Bachelor's degree in marketing, business, or communications

Tools

CMD

CRM

DAM

Workflow

Salesforce CRM

Workfront

Tableau

Job description

Transamerica is seeking a seasoned marketing leader to design and implement campaigns promoting company products and services in annuities. You will drive engagement with financial professionals through product marketing, brand affinity, and new product launches.

The role requires building strategic campaigns with cross-functional partners, leading complex projects, and optimizing performance across traditional and digital channels.