Intermediate Channel Marketing Specialist - Annuities

Transamerica; Cedar Rapids (IA); Hybrid; USD 65,000 - 74,000; Full time

Job summary

Transamerica in Cedar Rapids, IA is seeking a Marketing Generalist to manage digital and promotional campaigns, collaborating across cross-functional teams to support the sale of annuity products and related services. You will plan, execute, and optimize campaigns across websites, social, email and collateral, leverage CRM and marketing tools, and measure impact to drive meaningful results.

The role requires a bachelor’s degree in marketing or related field and 2+ years in marketing

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent.
• Two years of experience in marketing communications, digital marketing or project management.
• Experience executing digital campaigns and marketing programs.
• Moderate understanding of traditional and digital platforms.
• Technical acumen and creative thinker.
• Excellent communication and relationship-building skills.
• Organizational skills and the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns across websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans.
• Partner closely with Sales and Product partners to develop and execute campaigns.

Skills

Marketing communications

Digital marketing

Project management

Creative thinker

Communication skills

Organizational skills

Technical acumen

Education

Bachelor’s degree in marketing, business, communications, or equivalent experience

Tools

CMD

CRM

DAM

Workflow

Salesforce Marketing Cloud

Workfront

Job description

Job Family
Marketing - General

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life .

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate , which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7 ,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. * For more information, visit transamerica.com .

Job Description Summary
Execute cross-functional marketing campaigns to support the sale of Annuity products and services.

Job Description

Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans.
• Partner closely with Sales and Product partners to develop and execute campaigns

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience
• Two years of experience in marketing communications, digital marketing or project management
• Experience executing digital campaigns and marketing programs
• Moderate understanding of traditional and digital platforms
• Technical acumen
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Financial services industry experience

Working Conditions

• Hybrid

Compensation

The salary for this position generally ranges between$65,000 - $74,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits