Channel Marketing Manager — Plumbing & Wholesale Growth

Zurn Elkay Water Solutions; Milwaukee (WI); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&

401(k) Matching

Health Savings Account

Up to 3 weeks vacation

12 Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Employee Stock Purchase Plan

Job summary

Zurn Elkay Water Solutions Corporation in Milwaukee is seeking a Channel Marketing Manager – Plumbing & Mechanical to shape integrated marketing strategies that drive revenue and improve the customer experience across wholesale channels. This role owns the marketing strategy and execution, working with Sales, Product Marketing, Pricing and Digital teams to maximize brand impact and account profitability.

You will lead a data-driven, customer-centric marketing function, manage budgets, mentor a

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 10+ years of B2B marketing experience with channel marketing and integrated strategy.
• Proven ability to manage cross-functional projects and influence stakeholders.
• People management experience.
• Strong analytical and communication skills.

Responsibilities

• Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc).
• Lead marketing strategy for key business growth segments and national wholesale accounts across verticals.
• Collaborate with internal teams to develop training programs tied to plumbing wholesale customers to grow brand awareness and sales.
• Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools for wholesale accounts.
• Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal.
• Ensure marketing strategies are aligned with sales forecasts and brand objectives.
• Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI.
• Recommends and works with research team on conducting relevant quantitative or qualitative research.

Skills

Channel marketing

B2B marketing

Sales alignment

Cross-functional leadership

Data-driven

HubSpot

Microsoft Dynamics

Tableau

Communication

Education

Bachelor's degree in Marketing

Tools

HubSpot

Microsoft Dynamics

Tableau

Job description

Zurn Elkay Water Solutions Corporation in Milwaukee is seeking a Channel Marketing Manager – Plumbing & Mechanical to shape integrated marketing strategies that drive revenue and improve the customer experience across wholesale channels. This role owns the marketing strategy and execution, working with Sales, Product Marketing, Pricing and Digital teams to maximize brand impact and account profitability.

You will lead a data-driven, customer-centric marketing function, manage budgets, mentor a