Channel Marketing Manager- Plumbing & Mechanical

Zurn Elkay Water Solutions

Milwaukee (WI)

On-site

USD 120,000 - 160,000

Full time

13 days ago

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Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&

401(k) Matching

Health Savings Account

Up to 3 weeks vacation

12 Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Employee Stock Purchase Plan

Job summary

Zurn Elkay Water Solutions Corporation in Milwaukee is seeking a Channel Marketing Manager – Plumbing & Mechanical to shape integrated marketing strategies that drive revenue and improve the customer experience across wholesale channels. This role owns the marketing strategy and execution, working with Sales, Product Marketing, Pricing and Digital teams to maximize brand impact and account profitability.

You will lead a data-driven, customer-centric marketing function, manage budgets, mentor a

Qualifications

Bachelor’s degree in Marketing, Business or related field.
10+ years of B2B marketing experience with channel marketing and integrated strategy.
Proven ability to manage cross-functional projects and influence stakeholders.
People management experience.
Strong analytical and communication skills.

Responsibilities

Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc).
Lead marketing strategy for key business growth segments and national wholesale accounts across verticals.
Collaborate with internal teams to develop training programs tied to plumbing wholesale customers to grow brand awareness and sales.
Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools for wholesale accounts.
Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal.
Ensure marketing strategies are aligned with sales forecasts and brand objectives.
Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI.
Recommends and works with research team on conducting relevant quantitative or qualitative research.

Skills

Channel marketing

B2B marketing

Sales alignment

Cross-functional leadership

Data-driven

HubSpot

Microsoft Dynamics

Tableau

Communication

Education

Bachelor's degree in Marketing

Tools

HubSpot

Microsoft Dynamics

Tableau

Job description

The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com. If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

Channel Marketing Manager – Plumbing & Mechanical

The Channel Marketing Manager – Plumbing & Mechanical plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel at Zurn Elkay. This position owns the marketing strategy and execution and understands the P&L drivers, and product marketing and sales objectives to make strong go-to-market recommendations that support our key customers’ sales growth and profitability. The role collaborates with sales leadership & external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration and customer engagement across multiple verticals in wholesale including; education, healthcare, hospitality, government, correctional and other large commercial verticals. This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, and Digital teams to drive results.

Essential Job Functions

Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc)
Works with product marketing teams, sales leadership and rep firms (across all relevant product lines, filtration, drinking water, drains, flow systems, etc) and sales to launch new products into the key wholesale accounts and grow profitable sales
Lead marketing strategy for key business growth segments and national wholesale accounts across verticals inclusive of education, healthcare, office, manufacturing and other large commercial projects
Works collaboratively with internal sales, reps and product marketing teams to develop training programs tied specifically to plumbing wholesale customers to grow brand awareness & sales
Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools specific to key plumbing wholesale accounts and key verticals
Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal
Ensure marketing strategies are aligned with sales forecasts and brand objectives
Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI
Recommends and works with research team on conducting relevant quantitative or qualitative research to support channel partners initiatives

Lead Generation & Campaign Development

Define and implement merchandising plans, incentive programs, promotional campaigns, lead generation and email campaigns and other sales enablement tools for wholesale customers
Develop and deliver relevant presentations for key customers
Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion by executing key marketing tactics with target personas
Set strategy and collaborate with demand and media manager to identify key trade advertising programs that grow awareness of Zurn Elkay products and brands in Wholesale channel
Works with Channel Marketing Mgr – Online to ensure all brick-and-mortar strategies can translate into appropriate online content and eCommerce initiatives to grow key accounts

Marketing & Field Intelligence

Build and maintain strong wholesale/showroom channel expertise through regular field travel, customer visits and attendance at key industry events and tradeshows
Monitor competitive activity, pricing dynamics and market trends within the Wholesale/Plumbing Mechanical channel and translate findings into actionable strategies and tactics
Develop and maintain channel dashboards with agreed upon annual KPI’s and report out to team on monthly basis

Customer Experience & Communication

Creates a consistent and compelling customer experience across all touchpoints by aligning channel-specific marketing communications with brand messaging
Partners with customer experience, sales and product teams to ensure marketing initiatives meet customer expectations and improve overall customer satisfaction

People Management

Ability to mentor and manage 1 direct report

Cross-Functional Collaboration

Partners closely with wholesale sales leadership, product marketing teams, demand gen teams and corporate communications and creative teams to develop plans and tactics
Serves as the key liaison between sales and the product marketing team to ensure relevant information on key wholesale customers informs decisions on go-to-market strategy

Education & Experience

Bachelor’s degree in Marketing, Business or related field is required
10+ years of experience in B2B marketing with a focus on channel marketing and integrated strategy
People management experience

Knowledge, Skills, Abilities & Behaviors

Strong analytical mind – ability to absorb data and turn it into actionable plans
Knowledge of Hubspot, Microsoft Dynamics, Tableau and other analytic software toolS
Demonstrated success in managing cross-functional projects and influencing key stakeholders
Excellent communication and presentation skills
Detail oriented, organized and ability to manage multiple projects and deadlines in a face paced environment, high sense of urgency
Ability to position products and programs in a creative and innovative way to drive awareness, growth and sales
Self-motivated, ability to work independently as well as cross-functionally to drive results

Total Rewards and Benefits