Channel Marketing Manager

GAF; Parsippany-Troy Hills (NJ); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Health insurance options

Family-Building benefits

401K with employer match

Other programs and perks

Job summary

GAF is seeking a Channel Marketing Manager based in Parsippany, NJ to support major accounts including Big Box Retailers and Distributors. This role requires strong relationship-building, market insight, and cross-functional collaboration with marketing, sales, and external partners.

The ideal candidate has 5+ years in customer marketing with retail exposure; the position operates on a hybrid in-office schedule (Mon-Thu in office; Fri remote). Bachelor's degree is required; MBA preferred.

Qualifications

• Bachelor's degree required.
• MBA preferred.
• 5+ years' experience in customer marketing with retail.

Responsibilities

• Identify and develop new marketing programs with VP Retail Marketing and colleagues.
• Lead annual planning and marketing commercialization with customer base.
• Project manage and oversee execution of customer marketing programs.
• Build and maintain relationships with merchandising and marketing contacts at assigned accounts.
• Partner with sales leadership to identify short and long term selling opportunities.

Skills

Project management

Time management

Presentation & communication

Cross functional working

Marketing program development

Financial acumen

Education

Bachelor's degree

MBA

Tools

Google Workspace

Job description

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Job Summary

The Channel Marketing Manager is responsible for supporting Multiple large accounts (examples include Big Box Retailers, Distributors and/or lumberyards) which would be more accounts that the Manager Role. (This role is also responsible for approximately 2X the company revenue compared with the manager role.) As such, the Manager must bring strong relationships with Accounts, networking with a variety of stakeholders, and displaying frontline sales skills, as well as cross-functional collaborative working. The Manager represents and acts for some of GAF's most important customers from a marketing perspective and success requires communicating customer needs, developing programs that address these needs in a way that draws on expertise from across the marketing function and beyond as a thought partner with a variety of marketing disciplines. The Manager must also look outwards, keeping abreast of trends in the industry including digital advancements throughout the customer experience. Hence, as well as executing on requests, the Channel Marketing Manager should have the ability to conceive and advocate for their own ideas and suggestions.

Essential Duties

• The Manager Channel Marketing will be responsible for identifying and developing new marketing programs in collaboration with the VP Retail Marketing and a variety of colleagues in the marketing function.
• Lead Annual Process from Planning and Marketing Commercialization with Customer Base including selling in strategic marketing initiatives to drive growth.
• Project manage and oversee execution of customer marketing programs, including programs conceived by GAF and programs and requests initiated by the customer working with both internal and external resources.
• Build and maintain relationships with merchandising and marketing contacts at assigned accounts to understand needs and context, including working closely with colleagues in sales.
• Partners directly with sales leadership to identify short and long term selling opportunities.
• Prepare for and support retail marketing events including supplier reviews, selected store events, other major customer meetings and activities.
• Lead and Manage budgeting process and planning.
• Conduct Market research where needed and stay on top of the latest shopper behaviors, trends and emerging technologies in the marketplace.

Qualifications Required

• Bachelor's Degree required
• Master's degree MBA preferred
• 5+ years' experience in customer marketing with retail experience
• This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday

General Knowledge, Skills and Abilities

• Project management (Advanced)
• Time management (Advanced)
• Presentation and communication skills (Advanced)
• Cross functional working (Advanced)
• Marketing program development (intermediate)
• Financial Acumen (intermediate)

Technical Knowledge, Skills and Abilities

• Retail marketing (intermediate)
• Sales experience (intermediate)
• Working knowledge of Google Workspace (Gmail, Docs, Sheets, Slides, Drive, and Meet)

Travel Requirements: 25-30%

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Base Salary Range: $120,000-$165,000

How We Protect What Matters Most:

• 1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• 2. Our Family-Building benefits support the many different journeys to fertility and parenthood.
• 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• 4. Other exciting programs and perks are available to help employees achieve wo