Channel Marketing Lead — Growth Strategy

Hamilton Lane; Conshohocken (Montgomery County); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Healthcare coverage

Mental health resources

Wellness rewards program

Tuition & certification reimbursement

Continual education and development

Volunteer time off

Adoption reimbursement

Parental leave & nursing support

Employee stock purchasing plan

Job summary

Hamilton Lane is seeking a Head of Channel Marketing to translate commercial priorities into tailored growth programs for institutional and private wealth clients. You’ll define segmentation, lead multi‑year roadmaps, and oversee multi‑channel campaigns that drive pipeline and assets raised.

You will partner with Product, Client Solutions and Marketing to ensure coherent brand messaging and maximize retention across client lifecycles.

Qualifications

• 12+ years of marketing experience in asset management, private markets, alternatives or wealth management.
• Led channel marketing initiatives from scratch and delivered measurable outcomes.
• Proven commercial impact with pipeline, conversion or assets raised.
• Experience owning segmentation and audience strategy.
• Hands-on use of AI, automation and marketing technology.
• Strong digital, CRM, marketing automation and analytics skills.
• Clear, concise communication of complex investment ideas to varied audiences.

Responsibilities

• Define and own the channel marketing strategy and multi-year roadmap for each priority segment, tied to the firm’s commercial goals.
• Own audience strategy across institutional and private wealth, refining with client insight and performance data.
• Partner with Product and Product Marketing to translate brand narrative into segment-specific messaging pillars.
• Design full-funnel, multi-channel programs driving awareness, engagement, conversion and retention.
• Support the full product and client lifecycle from launch through education, retention and expansion.
• Build a trusted partnership with Client Solutions, aligning priorities and pipelines.
• Establish shared lead definitions, hand-offs and feedback loops between Marketing and Sales.
• Set measurable goals and KPIs for campaigns and report on impact to pipeline, assets raised and ROIs.
• Own channel budgets and manage agencies and media partners.

Skills

Marketing leadership

Channel marketing

Data-driven decisions

AI & marketing tech

CRM & analytics

Budget management

Financial services knowledge

Communication of complex ideas

Education

Bachelor's in Marketing or related field

Tools

CRM systems

Marketing automation platforms

Analytics software

Job description

Hamilton Lane is seeking a Head of Channel Marketing to translate commercial priorities into tailored growth programs for institutional and private wealth clients. You’ll define segmentation, lead multi‑year roadmaps, and oversee multi‑channel campaigns that drive pipeline and assets raised.

You will partner with Product, Client Solutions and Marketing to ensure coherent brand messaging and maximize retention across client lifecycles.