Principal, Head of Channel Marketing

Hamilton Lane; Conshohocken (Montgomery County); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Healthcare coverage

Mental health resources

Wellness rewards program

Tuition & certification reimbursement

Continual education and development

Volunteer time off

Adoption reimbursement

Parental leave & nursing support

Employee stock purchasing plan

Job summary

Hamilton Lane is seeking a Head of Channel Marketing to translate commercial priorities into tailored growth programs for institutional and private wealth clients. You’ll define segmentation, lead multi‑year roadmaps, and oversee multi‑channel campaigns that drive pipeline and assets raised.

You will partner with Product, Client Solutions and Marketing to ensure coherent brand messaging and maximize retention across client lifecycles.

Qualifications

• 12+ years of marketing experience in asset management, private markets, alternatives or wealth management.
• Led channel marketing initiatives from scratch and delivered measurable outcomes.
• Proven commercial impact with pipeline, conversion or assets raised.
• Experience owning segmentation and audience strategy.
• Hands-on use of AI, automation and marketing technology.
• Strong digital, CRM, marketing automation and analytics skills.
• Clear, concise communication of complex investment ideas to varied audiences.

Responsibilities

• Define and own the channel marketing strategy and multi-year roadmap for each priority segment, tied to the firm’s commercial goals.
• Own audience strategy across institutional and private wealth, refining with client insight and performance data.
• Partner with Product and Product Marketing to translate brand narrative into segment-specific messaging pillars.
• Design full-funnel, multi-channel programs driving awareness, engagement, conversion and retention.
• Support the full product and client lifecycle from launch through education, retention and expansion.
• Build a trusted partnership with Client Solutions, aligning priorities and pipelines.
• Establish shared lead definitions, hand-offs and feedback loops between Marketing and Sales.
• Set measurable goals and KPIs for campaigns and report on impact to pipeline, assets raised and ROIs.
• Own channel budgets and manage agencies and media partners.

Skills

Marketing leadership

Channel marketing

Data-driven decisions

AI & marketing tech

CRM & analytics

Budget management

Financial services knowledge

Communication of complex ideas

Education

Bachelor's in Marketing or related field

Tools

CRM systems

Marketing automation platforms

Analytics software

Job description

Join Hamilton Lane, a global leader in private markets, as we scale to meet the demands of our growing client base. Here, you’ll work with ambitious, high‑performing teams built on integrity, candor and collaboration, backed by our market-leading data and technology. We invest heavily in our people and our partners, giving you the platform to enrich lives, safeguard futures and grow your career.What We DoAs one of the largest private markets investment firms globally, we provide innovative solutions to institutional and private wealth investors around the world, specializing in flexibility and full-spectrum access. We currently employ approximately 800 professionals operating in offices throughout North America, Europe, Asia Pacific and the Middle East, and have $1.0 trillion in assets under management and supervision, composed of $146.1 billion in discretionary assets and $871.5 billion in non-discretionary assets, as of December 31, 2025.The Opportunity:Private markets continue to open to new investor bases, and the way capital is raised is being rewritten. Institutions are deepening their allocations. Evergreen and interval structures, expanding wealth platforms and advisor demand are bringing private markets to investors who have never had access before. The firms that win will understand every client segment better than anyone else and show up for each one with the right story, the right experience and the right timing.The Head of Channel Marketing is a newly created role responsible for translating the firm’s commercial priorities into tailored marketing solutions for each client segment. Reporting to the Head of Marketing, this leader will work with Marketing, Client Solutions, Product and Investment to identify where growth will come from, then design and execute the full-funnel programs that capture it.The role owns segmentation and audience strategy, and uses client insight, pipeline data and campaign performance to direct marketing investment toward the segments, platforms and accounts with the greatest opportunity. The Head of Channel Marketing is accountable for commercial outcomes, including pipeline created and influenced, conversion, assets raised, and client retention, and will build the strategy, team and processes for the channel marketing team.Your responsibilities will be to:Define and own the channel marketing strategy and multi-year roadmap for each priority segment, tied to the firm’s commercial goalsOwn audience strategy across institutional and private wealth, and continually refine it with client insight, market intelligence and performance dataPartner with Product and Product Marketing to ensure the brand narrative and product positioning are translated into segment-specific messaging pillars that are consistent across the firm and distinctive in the marketDesign full-funnel, multi-channel programs that drive awareness, engagement, conversion and retention across the client lifecycle, with clear targets for lead generation, pipeline and assets raisedSupport the full product and client lifecycle, from launch and capital raising through ongoing education, retention and expansionBuild a trusted partnership with Client Solutions, aligning segment priorities, pipeline goals and coverage models, and provide the teams with the content, tools and insight they need to winEstablish shared lead definitions, hand-offs and feedback loops between Marketing and SalesSet measurable goals and KPIs for every campaign/program, and report on engagement, pipeline contribution, conversion, assets raised and marketing ROIOwn channel budgets and manage agency and media partners, from brief through delivery, reallocating investment based on performanceYour background will include:12+ years of marketing experience in asset management, private markets, alternatives or wealth management, with at least 5 years leading teamsA record of building from scratch: a channel strategy, a segmentation model, a team or a function that did not exist before you, and the results it deliveredProven commercial impact, with specific outcomes you can point to, such as pipeline created, conversion improved, or assets raisedExperience owning segmentation and audience strategy, and shifting budget toward the segments and accounts that produce growthHands-on use of AI, automation and marketing technology to launch faster, personalize at scale and improve campaign performance, with results you can quantifyCommand of investment products, client segments, distribution partners and the regulatory requirements for marketing in financial services; experience across institutional and wealth or intermediary audiences is a plusStrong digital, CRM, marketing automation and analytics skills, and the judgment to turn data into decisionsClear, concise communication of complex investment ideas to different audiencesExperience managing budgets and agency partnersBenefitsAt Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring. To do this, Hamilton Lane offers the following benefits:Enhancing Your Physical and Emotional HealthEmployees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.Developing Your CareerTuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.Supporting Your Family & CommunityFor our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.Safeguarding Your Financial WellbeingHamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.If you need a reasonable accommodation to complete your application, please contact Human Resources at [e-mail] .Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.