Strategic Marketing Lead: Multi-Channel Growth

Holman; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

Flexible Spending and Health Savings

Employee Assistance Program

401(k) plan with Company Match

Paid Time Off (PTO)

Paid Holidays, Bereavement, and Jury

Paid Pregnancy/Parental leave

Paid Military Leave

Tuition Reimbursement

Job summary

Holman is seeking a senior marketing leader to act as the primary interface for Business Unit leadership, aligning marketing with business goals and priorities. You will craft comprehensive plans spanning digital, experiential, and content strategies to drive performance and profitability.

You will manage budgets, analyze campaign performance, and collaborate with creative and analytics teams to optimize results, reporting to senior leadership and guiding cross-functional initiatives across

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of professional experience including 3+ years in marketing account management or strategic marketing roles.
• Experience developing multi-channel marketing strategies that drive measurable results.
• Strong analytical and financial acumen; translate data into actionable strategies.
• Proven relationship-building and executive communication skills; influence across leadership.
• Experience managing vendors, agencies, and marketing budgets.
• Proficiency with marketing technology tools (CRM, analytics, performance tracking).
• Excellent project management with ability to balance planning and execution.

Responsibilities

• Develop and execute marketing strategies that align with business goals.
• Provide actionable insights and recommendations based on campaign performance.
• Build and maintain strong relationships with internal stakeholders.
• Collaborate across teams to ensure timely and effective campaign execution.
• Support adoption of best practices across business units or regions.

Skills

Marketing strategy

Analytical thinking

Executive communication

Budget management

Vendor management

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM

Analytics platforms

Job description

Holman is seeking a senior marketing leader to act as the primary interface for Business Unit leadership, aligning marketing with business goals and priorities. You will craft comprehensive plans spanning digital, experiential, and content strategies to drive performance and profitability.

You will manage budgets, analyze campaign performance, and collaborate with creative and analytics teams to optimize results, reporting to senior leadership and guiding cross-functional initiatives across