Channel Marketing Director

Canonical; Nashville (TN); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading provider of open source software is seeking a Channel Marketing Director to drive Go-To-Market strategies across partners. This role involves leading a marketing team, executing campaigns, and maximizing ROI through innovative strategies. The ideal candidate will have a strong understanding of the tech ecosystem and proven leadership skills.

Benefits

Distributed work environment

USD 2,000 annual learning and development budget

Annual compensation review and performance rewards

Comprehensive benefits including leave and wellness programs

Qualifications

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven leadership in aligning diverse partners around Go To Market strategies.
• Successful experience in co-marketing programs within the tech space.

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue outcomes.
• Owning the execution of partner campaigns from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Curiosity

Education

Strong academic background

Job description

Join to apply for the Channel Marketing Director role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is founder-led, profitable, and growing.

We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading provider of open source to major technology firms globally, we play a unique role in various innovative value chains (Public Cloud, Cybersecurity, AI, IoT) supporting our partners both technically and commercially.

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with our partners to make Canonical their trusted partner to deliver open source-based products and solutions. You will be responsible for maximizing the overall ROI of our campaigns supporting our partners’ strategies, whether sell-to, sell-through, or sell-with.

The partner marketing team is composed of talented professionals skilled in formulating joint value propositions and executing lead generation campaigns. They excel at creating compelling messages and selecting effective channels within a complex supply chain. They are passionate about technology, enterprise users, and early adopters of advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

Key responsibilities include:

1. Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSI, etc.
2. Aligning with growth, field, and product marketing to deliver integrated activities.
3. Owning the execution of partner campaigns from recruitment to demand generation.
4. Engaging and elevating the partner community through exceptional content.
5. Multiplying partners' impact via programmatic approaches.
6. Crafting bespoke plans and joint value propositions to stand out.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF).
9. Driving adoption of analytics and reporting tools to improve ROI.
10. Mentoring and developing a diverse team of partner marketers.
11. Cultivating a culture of testing and optimization.

Qualifications:

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
• Proven leadership in aligning diverse partners around Go To Market strategies.
• Successful experience in co-marketing programs within the tech space.
• Experience reporting on complex partner marketing activities.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Excellent communication skills in English.
• Strong academic background.
• Willingness to travel internationally up to 4 times a year.

Preferred qualifications:

• Familiarity with specific verticals like Telco, Finance, Industrial, Automotive.
• Experience leading distributed teams across time zones.

What we offer:

• Distributed work environment with biannual in-person team sprints.
• USD 2,000 annual learning and development budget.
• Annual compensation review and performance rewards.
• Comprehensive benefits including leave, parental leave, wellness programs, and travel opportunities.

About Canonical:

Canonical is a pioneering open-source tech firm, publisher of Ubuntu, and a leader in AI, IoT, and cloud platforms. We recruit globally and uphold high standards of excellence. Working here means thinking differently, working smarter, and continuously learning.

Canonical is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all applicants.