Senior Director Marketing-Remote

AccentCare; Town of Texas, Dallas (WI, TX); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Senior Director of Marketing, where your expertise will shape innovative marketing strategies in the healthcare sector. This role offers the opportunity to lead a dynamic team, drive brand growth through integrated marketing initiatives, and collaborate with key stakeholders to enhance patient care. You will be instrumental in refining the content strategy, managing marketing programs, and ensuring alignment with business objectives. If you're passionate about making a difference and possess a strong marketing background, this is your chance to thrive in a supportive and inclusive environment.

Benefits

Medical, dental, and vision coverage

Paid time off

Paid holidays

Professional development

Company-matching 401(k)

Flexible spending accounts

Health savings accounts

Qualifications

• 10+ years of experience in marketing, preferably in healthcare or B2B.
• Proven ability to lead integrated marketing initiatives and teams.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Collaborate with various teams to ensure cohesive marketing communications.

Skills

Strategic Marketing

Digital Marketing

Content Marketing

Stakeholder Management

Team Leadership

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Digital Analytics Tools

Content Management Systems

Job description

Overview

Find Your Passion and Purpose as a Sr. Director of Marketing

Reimagine Your Career in Corporate Healthcare

As a professional, you know that what you do impacts you as much as our patients and their families, and at AccentCare, we are united in our relentless drive to reimagine care because we want to provide the service we would seek for our own families. We think it's really special to be a part of our patient's health journey and create incredible memories while providing world-class patient care.

Offer Based on Years of Experience

What You Need to Know

The Senior Director, Marketing is responsible for developing and executing a marketing strategy that helps drives brand growth through integrated marketing initiatives, which consists of traditional, digital and content marketing with measurable ROI. The Sr. Director will partner and align with enterprise functions, including our business line leads in business development and operations, compliance, legal, talent acquisition and other functions to design and deliver marketing communications programs that are integrated with business strategies and objectives. This position reports to the Senior Vice President of Marketing & Communications.

The successful candidate will be a proven people leader and self-starter and is adept at forging strong relationships with key stakeholders. This role will collaborate with the broader Marketing & Communications team to identify stakeholder needs throughout the organization, execute plans, and manage marketing and content strategy, offer consulting and advice on marketing, socialize performance and exhibit a thorough comprehension of relevant digital resources and systems.

• Develop and implement a holistic marketing strategy both nationally, and on behalf of our local markets, aligned with business objectives, including goals for sales enablement support, multichannel (digital, mobile, social media and traditional) collateral ideation, website content and traffic, email/text campaigns, promotional items, branded uniforms/apparel, advertising, and events/sponsorships, and tracking and testing strategies and brand awareness.
• Continue refinement of the overall content strategy, including value story, target audience, content pillars, content formats, distribution channels, and alignment with business objectives. Partner with the Digital Analytics team to develop and refine our marketing targeting and tracking metrics.
• Coordinate with the Creative team to develop content tailored to the specific medium and audience requirements, such as print materials, social, video, website, mobile and other promotional materials.
• Partner with the Communications team leadership to ensure consistency in our messaging across communications and marketing materials.
• Continuously assess market trends and emerging technologies to drive innovation in marketing approaches and content delivery methods to engage key audiences effectively.
• Manage review/revision/approval processes & workflow to ensure achievement of marketing and business goals/objectives
• Directs structure of, and communication about, quarterly order windows for Sales support, ensuring set-up for appropriately timed offerings and accurate budget controls.
• Directs activities of key supplier relationship(s) for printed material, promotional items, and uniforms/apparel.
• Pays invoices, tracks spending, and informs monthly closes for marketing activities.
• Routinely seeks input from key stakeholders regarding the quality of programs and services.
• Continuously assess, refine and optimize marketing strategies based on feedback, outcomes, and industry trends.
• Provide guidance and leadership to business line leaders, share marketing knowledge, performance and expertise with partners.
• Provide leadership to the Marketing team to foster professional growth and development.

Our Investment in You

We are committed to offering comprehensive benefits and rewards to full-time employees who work over 30 hours per week and their families, including:

• Medical, dental, and vision coverage
• Paid time off and paid holidays
• Professional development
• Company-matching 401(k)
• Flexible spending and health savings accounts

Qualifications

Be the Best Senior Director Marketing You Can Be

If you meet these qualifications, we want to meet you!

• Bachelor's degree in business, marketing, communications or a related field and 10+ years experience.
• Healthcare and/or B2B marketing experience preferred.
• Demonstrated experience working with an integrated marketing & communications team to achieve desired outcomes.
• Serves as a strategic partner and trusted advisor to line of business leadership; can push back appropriately and manage expectations.
• Demonstrates superior intellectual capacity, problem-solving and sound judgment to lead in a changing environment; comfortable working in a large, dispersed organization.
• Ability to effectively lead, supervise, coach, mentor and develop staff in ways that strengthen team effectiveness and efficiencies.
• Team player with a strong growth mindset, positive, can-do attitude; able to roll up sleeves as well as operate at strategic level.

Come As You Are

At AccentCare, our care is most compassionate when we empathize and engage with everyone, and we are at our best when we value diverse perspectives, foster open dialogue, and enact change. We are committed to building a culture of inclusion and belonging, offering equal employment opportunities regardless of race, ethnicity, sex, sexual orientation, gender identity or expression, religion, national origin, age, disability, or any other protected status.