Director, Marketing

GridUnity, Inc; Boston (MA); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company in the energy sector is seeking a Director of Marketing to enhance brand positioning and drive demand generation strategies. The ideal candidate will have extensive B2B marketing experience within the energy sector, focusing on programmatic marketing, branding, and content development. This remote-first role offers competitive compensation and opportunities for professional development.

Benefits

Competitive Compensation Packages

Remote-First Work Environment

Professional Development

Comprehensive Health/Dental/Vision Insurance

Short & Long Term Disability

401(k) Plan with a 4% match

Flexible PTO

Qualifications

• 5+ years of experience in B2B marketing, preferably in energy industry.
• Proven experience in messaging, branding, and demand generation.

Responsibilities

• Develop and execute comprehensive marketing strategy.
• Lead programmatic marketing campaigns and ABM strategies.
• Oversee brand consistency and manage thought leadership initiatives.

Skills

B2B marketing

branding

demand generation

programmatic marketing

social media strategy

event marketing

content development

CRM tools

Tools

HubSpot

Marketo

Job description

About GridUnity:

At GridUnity, we are at the forefront of transforming the nation’s energy landscape. Our innovative team is dedicated to solving complex interconnection challenges, delivering precise, high-quality solutions that empower large transmission companies, RTOs, ISOs, and utilities. We foster a culture of collaboration, continuous learning, and strategic innovation, positioning ourselves as a pivotal player in addressing today’s energy challenges.

Our vision is to: Energize the planet with a faster, smarter and more sustainable grid, and our mission is to: Unite all grid interconnection stakeholders on a single platform that converts centralized data into actionable intelligence and accelerates the transition to a reliable, sustainable, and cost-efficient electric grid.

Our advanced platform combines machine learning, configurable business processes, and cloud computing to deliver a suite of SaaS-based products and services with the flexibility to evolve with the world’s changing energy market. The GridUnity platform has been rolled out across North America by entities providing energy to 70% of Americans, and we are accelerating our growth.

ABOUT THE ROLE:

Location: Remote in New York State, Boston, MA, or Portland, OR
Reports To: Chief Growth Officer

We are looking for a Director of Marketing to drive our brand positioning, demand generation, and customer engagement strategies. This role requires deep expertise in B2B marketing within the energy sector, with experience working for, or marketing to, companies like Wood Mackenzie, ICF, Itron, Siemens, ABB, GE, or major utilities.

In this role, you will:

Develop and execute a comprehensive marketing strategy to position GridUnity as a leader in grid analytics and clean energy solutions.

Craft compelling, industry-specific messaging that resonates with utilities, grid operators, and energy market stakeholders.

Establish and refine GridUnity’s brand identity to align with evolving market trends and customer needs.

Programmatic & Account-Based Marketing (ABM)

Lead programmatic marketing campaigns, leveraging data-driven insights to generate demand and nurture high-value prospects.

Develop and execute ABM strategies to engage target accounts, working closely with Sales to drive pipeline growth.

Utilize marketing automation tools (HubSpot, Marketo, or equivalent) to segment audiences and personalize outreach.

Branding, Communications & Content Development

Oversee brand consistency across all channels, including digital, print, and event marketing.

Manage thought leadership initiatives, including white papers, industry reports, case studies, and webinars.

Create and execute a content strategy that amplifies GridUnity’s voice in the clean energy transition.

Event Marketing & Industry Engagement

Develop and execute event marketing strategies to enhance GridUnity’s presence at key industry conferences, trade shows, and partner events.

Oversee event sponsorships, booth designs, speaker engagements, and networking activities to maximize brand visibility.

Work with internal teams to develop compelling event content, including presentations, panel discussions, and promotional materials.

Leverage post-event marketing strategies to nurture leads and build long-term relationships with attendees.

Social Media & Digital Presence

Develop and oversee a multi-channel digital strategy, including LinkedIn, Twitter, and other industry-relevant platforms.

Manage website content, SEO, and digital advertising to enhance lead generation and brand visibility.

Track and analyze social media performance to refine messaging and engagement strategies.

Collaborate with Sales, Product, and Executive teams to ensure internal alignment on marketing initiatives.

Develop sales enablement materials, including presentations, competitive analysis, and customer success stories.

Lead internal communications efforts to keep employees informed and engaged with company initiatives.

ABOUT YOU:

5+ years of experience in B2B marketing, preferably within the energy industry, grid modernization, utilities, or clean tech sectors.

Proven experience in messaging, branding, demand generation, and programmatic marketing.

Expertise in ABM, digital marketing, content development, social media strategy, and event marketing.

Strong writing and storytelling skills, with the ability to translate complex topics into compelling narratives.

Experience with CRM and marketing automation tools (HubSpot, Marketo, Pardot, etc.).

Proven success in planning and executing industry events, trade shows, and conferences.

Ability to work cross-functionally with Sales, Product, and external partners.

Bonus: Knowledge of energy policy, regulatory trends, or experience working with organizations like Wood Mackenzie, ICF, or leading utilities.

WE OFFER:

Competitive Compensation Packages that recognize your expertise and contributions.

Remote-First Work Environment – Remote-first culture that provides flexibility.

Professional Development – Access to training, mentorship, and career pathing.

Comprehensive Health/Dental/Vision Insurance – coverage begins on your first day.

Short & Long Term Disability and Basic Life Insurance at no cost to you.

401(k) Plan with a 4% match of your annual earnings to help secure your future.

Flexible PTO and a supportive work culture that values work-life balance.

Mission-Driven Work – An opportunity to make a significant impact in the energy sector and contribute to groundbreaking solutions in an industry undergoing rapid evolution.

Our Company Values
Boldness & Reliability: We think BIG. We are forward thinking in our approach to reliably accelerating the energy transition.

Scrappiness: We empower our teams to solve problems with ingenuity, creativity, and resourcefulness, achieving remarkable results with extreme efficiency.

Continuous Learning: We enable continuous learning via mentorship, training, and career pathing. We welcome challenging objectives.

Radical Transparency: We foster a culture that embraces diverse perspectives and a provides a safe space to give and receive candid feedback with radical transparency.

Customer-Centric Innovation & Agility: We partner closely with our customers, adapting and innovating to deliver solutions that anticipate their evolving needs with agility.

Funfillment: We believe that holding true to these core values makes life at GridUnity a fulfilling, electrifying, and epic adventure!