Channel Manager - CA

Scotch Whisky; Sacramento (CA); On-site; USD 99,000 - 111,000; Full time

Benefits offered by this job

Bonus plan

Private Healthcare

401(k) with match

Life and AD&D insurance

Product allowance

Charity funding opportunities

Learning resources

Generous vacation entitlement

Job summary

WG&S is seeking a Channel Manager to lead the Northern California market for a portfolio of spirits including Hendrick's Gin, Glenfiddich, Tullamore D.E.W., and Milagro Tequila. You will drive market-level sales programs with distributors, build strong trade relationships, and ensure flawless promotion execution.

Ideal candidates have 3–5 years in the spirits industry, strong budgeting and analytics skills, and the ability to travel as needed.

Qualifications

• Strong relationship builder with distributor partners and trade partners.
• Analytical skills to evaluate market results and provide recommendations.
• Experience in alcohol beverage industry with supplier-side background preferred.
• Budget management for promotion activities and brand support.
• Willingness to travel as required (air travel may be necessary).

Responsibilities

• Drive market level sales activities and channel programs with distributor support.
• Oversee local activities to align distributor efforts with long-term objectives.
• Develop relationships with distributors and key trade members to execute promotions.
• Manage educational trainings with brand ambassadors and maximize promotion value.

Skills

Relationship building

Communication

Budgeting

Analysis

Travel readiness

Driver's license

Education

Bachelor’s Degree (preferred)

Tools

Microsoft Excel

Job description

If you're energized by building partnerships, growing brands, and making an impact in a dynamic marketplace, we'd love to hear from you. We're seeking a Channel Manager to support our Northern California market and champion a portfolio of leading spirits brands, including Hendrick's Gin, Glenfiddich, Tullamore D.E.W., and Milagro Tequila. Join a team that values collaboration, entrepreneurial thinking, and winning together.

Key responsibilities

The Channel Manager is responsible for driving market level sales activities and channel specific programs in conjunction with distributor/broker activities in order to achieve predetermined brand, volume, KPI (Key Performance Indicators) objectives. They manage and oversee all local activities to ensure that the Division Commercial team and Distributor/broker efforts are focused on appropriate accounts and territories in order to achieve WG&S long-term objectives.

About you

Our ideal candidate is a strong relationship builder. They develop strong relationships with our distributor partners and other key members of the trade. They have analytical skills to evaluate and report on market results as well as provide recommendations to the Distributor Manager on needed market actions to align with objective plan achievement.

They also provide educational trainings as needed with partnership of WG&S brand ambassadors and manage distributor teams to leverage and ensure flawless execution of all promotion activity in the market. They manage their budget to ensure that promotion monies are effectively spent and maximize value creation.The salary range for this role, based in Sacramento, CA is $99,380 - $110,549.

Additional required skills and qualifications:

• They will have a strong understanding of the alcohol beverage and spirits industry, with a minimum of 3-5 years’ experience; working on the supplier side and experience in both on and off premise channels will be highly valued.
• A proven track record of developing working relationships and a strong business acumen.
• Understanding of financial budgeting
• Excellent communication and influencing skills
• Effective problem-solving skills and good analysis skills
• Ability to manage difficult, complex markets and achieve business objectives
• Intermediate Microsoft Excel skills including data analysis
• Excessive travel might be necessary, occasionally requiring air travel
• Must have a valid driver’s license
• Bachelor’s Degree is strongly preferred

This role is not eligible for international or domestic relocation.

Full job description of the role can be found below by clicking on the PDF attachment.

Reward and benefits

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.