Centralized Leasing Specialist

University Partners; United States; Hybrid; USD 42,000 - 65,000; Full time

Job summary

University Partners is seeking a Centralized Leasing Specialist in Dallas, TX. The role focuses on fast, high-urgency outreach across leads, applicants, and renewals to hit occupancy goals, with on-site work Monday-Thursday and remote Fridays.

Responsibilities include lead management, application follow-up, renewals, outreach, and data tracking. Candidates should have leasing/sales experience, proficiency in Entrata and Bonfire, and a strong sense of urgency in a centralized, hybrid setting.

Qualifications

• Experience in leasing, sales, or customer-facing roles, preferably in student or multifamily housing.
• At least one year of Leasing Consultant experience preferred.
• Proficiency with Entrata and Bonfire (or comparable leasing/CRM platforms) strongly preferred.
• Strong phone presence, written communication, and organizational skills.
• High sense of urgency, self-motivation, and comfort working independently in a remote/centralized capacity.
• Ability to interpret pipeline data and prioritize outreach accordingly.

Responsibilities

• Lead Management: pull and review leads by property; contact prospects within 2 days.
• Application Follow-Up: determine application status and chase incomplete apps.
• Renewals: manage started or unsigned renewals and communicate deadlines.
• Platform Outreach: conduct prospect outreach and maintain clean conversation records.
• Tracking & Reporting: log conversations in Entrata and monitor performance.
• Prospect Feedback: analyze feedback to identify trends and opportunities.

Skills

Leasing experience

Sales experience

Customer service

Communication skills

Tools

Entrata

Bonfire/CRM

Job description

Centralized Leasing Specialist - Dallas, TX

Position Summary

The Centralized Leasing Specialist directly supporting high-priority leasing activity, the position serves as a portfolio-level leasing resource, using performance data, market intelligence, and independent judgment to recommend interventions and improve leasing results across assigned properties. This role owns fast, consistent, human follow-up across the entire leasing funnel - leads, applicants, and renewals - with a relentless focus on urgency and conversion. The role is central to hitting pre-leased occupancy goals, particularly during renewal season and high-need leasing pushes.

Key Responsibilities

Lead Management

• Pull and review leads by property; identify any prospect not contacted in the past two days
• Execute timely outreach via call, email, and text, tailored to where the prospect is in their journey
• Review prior notes before each contact and log detailed, contextual notes after every interaction

Application Follow-Up

• Review activity notes to determine true application status (started, partially completed, pass, fail, pass with conditions, relet, approved)
• Chase incomplete applications by contacting guarantors, emergency contacts, and potential roommates to move them forward
• Identify roommate gaps and follow up with all parties to close out groups

Renewals

• Work started, partially completed, and unsigned renewals; contact residents and guarantors directly
• Confirm rates and floor plan availability and communicate deadlines on pending renewal offers

Platform Outreach

• Conduct prospect outreach and maintain clean, well-managed conversation records
• Audit message history for quality and consistency, flagging gaps for property managers

Tracking & Reporting

• Log all conversations and notes in Entrata
• Track performance against the UP Leasing Performance Report
• Document market feedback (on-campus waitlist status, dorm capacity, communication preferences) and overall observations per site

Prospect Feedback

• Gather and analyze feedback from prospects and residents to identify trends, opportunities, and areas for improvement
• Translate feedback and key insights into actionable recommendations for corporate leadership and operational teams
• Identify opportunities to leverage prospect insights to strengthen the property’s value proposition and enhance the prospect experience

Standards & Expectations

• Maintain a high volume of meaningful daily activity - well above minimum call thresholds
• Treat every lead with equal urgency regardless of source
• Operate with an "all hands-on deck" mindset
• Prioritize tour follow-up, recognizing tours as the hottest leads
• Additional duties and tasks as assigned
• Follow Fair Housing standards and company policies in all interactions and documentation

Qualifications

• Experience in leasing, sales, or customer-facing roles, preferably in student or multifamily housing
• At least one year of Leasing Consultant experience preferred
• Proficiency with Entrata and Bonfire (or comparable leasing/CRM platforms) strongly preferred
• Strong phone presence, written communication, and organizational skills
• High sense of urgency, self-motivation, and comfort working independently in a remote/centralized capacity
• Ability to interpret pipeline data and prioritize outreach accordingly

Work Schedule & Location

• This is a full-time, 40-hour-per-week position
• Employees work on-site Monday through Thursday at University Partners’ downtown Dallas office and remotely on Fridays
• Candidates must be available to work this required hybrid schedule

Why Join University Partners

Join University Partners and build a rewarding career where your contributions matter, your growth is supported, and your work helps shape the future of student living. As one of the nation’s leading owners and operators of student housing, we combine the stability of an established company with the opportunity and momentum of a growing organization. Whether at one of our communities or on our corporate team, you’ll be empowered to grow, contribute new ideas, and make an impact alongside experienced, collaborative leaders.