Centralized Leasing Specialist

universitypartners; Dallas (TX); Hybrid; USD 38,000 - 52,000; Full time

Job summary

University Partners in Dallas, TX is seeking a Centralized Leasing Specialist to drive high-priority leasing activity across our student housing portfolio. You will own the leasing funnel from leads to renewals, logging actions in Entrata and coordinating with property managers to optimize occupancy.

The role is hybrid, with on-site work Monday–Thursday and remote Fridays, requiring strong prospecting, fast follow-up, and a proven ability to convert leads into tours and leases.

Qualifications

• Experience in leasing, sales, or customer-facing roles, preferably in student or multifamily housing.
• At least one year of Leasing Consultant experience preferred.
• Proficiency with Entrata and Bonfire (or comparable leasing/CRM platforms) strongly preferred.
• Strong phone presence, written communication, and organizational skills.
• High sense of urgency, self-motivation, and comfort working independently in a remote/centralized capacity.
• Ability to interpret pipeline data and prioritize outreach accordingly.

Responsibilities

• Lead Management: Pull and review leads by property; identify prospects not contacted in the past two days; execute timely outreach via call, email, and text; log detailed notes after interactions.
• Application Follow-Up: Review activity notes to determine true application status; chase incomplete applications; identify roommate gaps to close groups.
• Renewals: Contact residents and guarantors; confirm rates and floorplan availability and communicate deadlines.
• Platform Outreach: Conduct prospect outreach and maintain clean conversation records; audit message history for quality and consistency.
• Tracking & Reporting: Log conversations in Entrata; track performance against Leasing Performance Report; document market feedback per site.
• Prospect Feedback: Gather insights to identify trends and opportunities; translate into actionable recommendations for leadership.

Skills

Leasing

Sales

Entrata

Bonfire

Phone presence

Written communication

Organizational skills

Independent work

Tools

Entrata

Bonfire

Job description

Centralized Leasing Specialist - Dallas, TX

The Centralized Leasing Specialist directly supporting high-priority leasing activity, the position serves as a portfolio-level leasing resource, using performance data, market intelligence, and independent judgment to recommend interventions and improve leasing results across assigned properties.

This role owns fast, consistent, human follow-up across the entire leasing funnel-leads, applicants, and renewals-with a relentless focus on urgency and conversion. The role is central to hittingpre-leased occupancy goals,particularly during renewal season and high-need leasingpushes.

Key Responsibilities:

Lead Management

• Pull and review leads byproperty; identify anyprospect not contacted in thepast two days.
• Execute timely outreach via call, email, and text, tailored to where theprospect is in their journey.
• Reviewprior notes before each contact and log detailed, contextual notes after every interaction.

Application Follow-Up

• Review activity notes to determine true application status (started,partially completed,pass, fail,pass with conditions, relet, approved).
• Chase incomplete applications by contacting guarantors, emergency contacts, andpotential roommates to move them forward.
• Identify roommate gaps and follow up with allparties to close out groups.

Renewals

• Work started,partially completed, and unsigned renewals; contact residents and guarantors directly.
• Confirm rates and floorplan availability and communicate deadlines onpending renewal offers.

Platform Outreach

• Conductprospect outreach and maintain clean, well-managed conversation records.
• Audit message history for quality and consistency, flagging gaps forproperty managers.

Tracking & Reporting

• Log all conversations and notes in Entrata.
• Trackperformance against the UP LeasingPerformance Report.
• Document market feedback (on-campus waitlist status, dorm capacity, communicationpreferences) and overall observationsper site.

Prospect Feedback

• Gather and analyze feedback from prospects and residents to identify trends, opportunities, and areas for improvement.
• Translate feedback and key insights into actionable recommendations for corporate leadership and operational teams.
• Identify opportunities to leverage prospect insights to strengthen the property’s value proposition and enhance the prospect experience.

Standards & Expectations

• Maintain a high volume of meaningful daily activity-well above minimum call thresholds.
• Treat every lead with equal urgency regardless of source.
• Operate with an "all hands-on deck" mindset.
• Prioritize tour follow-up, recognizing tours as the hottest leads.
• Additional duties and tasks as assigned.
• Follow Fair Housing standards and companypolicies in all interactions and documentation

Qualifications

• Experience in leasing, sales, or customer-facing roles,preferably in student or multifamily housing.
• At least one year of Leasing Consultant experience preferred.
• Proficiency with Entrata and Bonfire (or comparable leasing/CRMplatforms) stronglypreferred.
• Strongphonepresence, written communication, and organizational skills.
• High sense of urgency, self-motivation, and comfort working independently in a remote/centralized capacity.
• Ability to interpretpipeline data andprioritize outreach accordingly.

Work Schedule & Location

• This is a full-time, 40-hour-per-week position.
• Employees work on-site Monday through Thursday at University Partners’ downtown Dallas office and remotely on Fridays.
• Candidates must be available to work this required hybrid schedule.

Why Join University Partners

Join University Partners and build a rewarding career where your contributions matter, your growth is supported, and your work helps shape the future of student living.

As one of the nation’s leading owners and operators of student housing, we combine the stability of an established company with the opportunity and momentum of a growing organization.

Whether at one of our communities or on our corporate team, you’ll be empowered to grow, contribute new ideas, and make an impact alongside experienced, collaborative leaders.