Central Division VP of Sales & Growth

Palm Bay International; Houston (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Palm Bay International seeks a high-impact VP Sales, Central to shape and execute our long-range regional strategy in the Texas area. This executive will lead a multi-state team, align distributor initiatives with brand goals, and drive profitability while maintaining strong market insight.

The role requires deep experience in wine & spirits, top-tier negotiation and leadership, and a proven ability to deliver growth in retail environments.

Qualifications

• Bachelor’s degree required; proven leadership to recruit, train and motivate a central sales team.
• Must interact with buyers and distributor personnel at senior levels.
• Experience with Circana data or similar consumer insights tools to identify opportunities.
• Excellent organizational skills, ability to manage multiple priorities and meet deadlines.
• Proven sales leadership in retail with HQ-level customer interactions.
• Minimum 10 years in wine & spirits sales with demonstrated growth and profitability results.

Responsibilities

• Develop and execute a multi-year regional sales strategy.
• Lead annual sales plan for the Central Division to meet depletions, distribution and revenue targets.
• Create distributor programs aligned with brand initiatives.
• Coach and manage multiple state teams across the Central Division.
• Oversee divisional P&L to ensure annual profit targets.
• Improve efficiency by implementing scalable processes for sales ROI.
• Set clear annual, quarterly and monthly priorities and drive execution.
• Foster a winning culture with accountability and performance.

Skills

Strategic leadership

Executive sales

Cross-functional

Data analysis

CRM knowledge

Negotiation

Communication

Presentations

Microsoft Office

Wine & spirits

Education

Bachelor’s Degree

Tools

Circana

Excel

PowerPoint

Job description

Palm Bay International seeks a high-impact VP Sales, Central to shape and execute our long-range regional strategy in the Texas area. This executive will lead a multi-state team, align distributor initiatives with brand goals, and drive profitability while maintaining strong market insight.

The role requires deep experience in wine & spirits, top-tier negotiation and leadership, and a proven ability to deliver growth in retail environments.