Division Vice President Sales, Central Division

Palm Bay International; Houston (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Palm Bay International seeks a high-impact VP Sales, Central to shape and execute our long-range regional strategy in the Texas area. This executive will lead a multi-state team, align distributor initiatives with brand goals, and drive profitability while maintaining strong market insight.

The role requires deep experience in wine & spirits, top-tier negotiation and leadership, and a proven ability to deliver growth in retail environments.

Qualifications

• Bachelor’s degree required; proven leadership to recruit, train and motivate a central sales team.
• Must interact with buyers and distributor personnel at senior levels.
• Experience with Circana data or similar consumer insights tools to identify opportunities.
• Excellent organizational skills, ability to manage multiple priorities and meet deadlines.
• Proven sales leadership in retail with HQ-level customer interactions.
• Minimum 10 years in wine & spirits sales with demonstrated growth and profitability results.

Responsibilities

• Develop and execute a multi-year regional sales strategy.
• Lead annual sales plan for the Central Division to meet depletions, distribution and revenue targets.
• Create distributor programs aligned with brand initiatives.
• Coach and manage multiple state teams across the Central Division.
• Oversee divisional P&L to ensure annual profit targets.
• Improve efficiency by implementing scalable processes for sales ROI.
• Set clear annual, quarterly and monthly priorities and drive execution.
• Foster a winning culture with accountability and performance.

Skills

Strategic leadership

Executive sales

Cross-functional

Data analysis

CRM knowledge

Negotiation

Communication

Presentations

Microsoft Office

Wine & spirits

Education

Bachelor’s Degree

Tools

Circana

Excel

PowerPoint

Job description

About the role.

The DVP of Sales, Central, is responsible for all aspects of sales planning, strategy implementation and execution within the Central Division. This position will work collaboratively with Distributor partners including Reyes Beverage Group and Southern Glazers Wine and Spirits. The position is essential for developing the overall sales strategies, priorities, and performance measures for the company. The VP Sales leads, directs and develops a best-in-class sales team, ensuring sales plan attainment, continuous improvement, and collaborative relationships with our wholesale partners. The VP Sales, Central is a champion for company culture, ensuring that all members of the team feel valued, empowered, and supported in achieving their objectives.

Location:

The candidate must reside in Texas

Responsibilities:

• Cross functionally develops and successfully executes a multi-year strategy that accelerates our business in the region.
• Develop & lead the implementation of our annual sales plan for the Central Division that achieves depletions, distribution, sales & distributor revenue, and shipment goals.
• Develop and implement distributor programs based on overall brand initiatives.
• Provide direction, coaching, training, and high-level management to direct reports and extended team across multiple states in the Central Division.
• Control's Divisional P&L to ensure annual profit targets are achieved.
• Increase efficiency of the Central Division by implementing processes and procedures that maximize return on sales investment.
• Set and clearly communicate annual, quarterly and monthly strategic priorities that support goal attainment.
• Create a sense of urgency within the team to deliver the plan.
• Hold self and each team member accountable for performance and create a winning team culture.
• Monitor the regional sales climate and be the subject matter expert on localized trends and developments as it relates to competitive actions, future growth, and new sales development ideas.
• Ensure strict adherence to price strategies and look for opportunities to optimize profit.

Key Competencies:

• Business Acumen--Understands business implications of decisions; Knows levers impacting profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Analytical--decipher complex or diverse information; Collects and researches data; Uses critical thinking and experience to complement data; Designs workflows and procedures.
• Strategic Thinking—Thinks Big. Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternate solutions; Works well in group problem solving situations.
• Leadership – Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to all team members. Provided continuous coaching in pursuit of building high performing teams and winning culture
• Collaboration- Proven skill at working cross functionally across multiple internal departments as well as multiple levels of Distributor and Customer leadership to build impactful and influential relationships.

Qualifications:

• Bachelor’s Degree
• Leadership capabilities to recruit, train, develop and motivate the Central Divisions Sales Team.
• Must have the ability to interact with and present to buyers and key distributor personnel.
• Knowledge of and the ability to dissect consumer data such as Circana for the purpose of gaining a better understanding of business opportunities and developing presentations.
• Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines.
• Ability to work independently and in a dynamic, high energy, team-oriented atmosphere.
• Must be a proven sales leader in retail with customer headquarters call experience.
• Minimum 10 years’ experience in wine & spirits sales with proven results.
• Must have a history of achieving sales growth, profit, and volume.
• Must be detailed, organized, persuasive, and can multi-task while maintaining a high level of customer service and responsiveness to immediate demands.
• Strong communication & negotiation skills, both written and verbal.
• Proficient in Microsoft Office (Word, PowerPoint, Excel).
• Ability to build compelling and creative sales presentations with Sales, Marketing, and Consumer Insights; provide features and benefits.
• Ability to manage time effectively and handle multiple projects.