Cause Marketing Manager: Donor Engagement & Campaign Ops

Auburn; Auburn (AL); On-site; USD 90,000 - 120,000; Part time

Job summary

Auburn Advancement is seeking a Manager of cAUse Marketing to provide strategic support for fundraising campaigns through leadership in audience development and donor engagement technologies. This role owns CRM functionality and campaign reporting, and partners with campus units to optimize engagement and giving pipelines.

The Manager will lead the Tiger Giving Officer team, supervise staff, monitor performance metrics, and manage fundraising platforms to increase annual gifts and build major

Qualifications

• Bachelor's degree required.
• 4 years of experience in annual giving, fundraising operations, advancement services, or related fields.

Responsibilities

• Manages audience-building, prospecting, and segmentation for all campaigns (direct mail, email, texting, crowdfunding, TGO, and VA outreach).
• Builds and navigates back-end logistics of campaigns in CRMs, texting, online giving, matching gifts, AI, and other platforms.
• Monitors fundraising metrics and develops reporting to inform strategies.

Skills

Annual giving

Fundraising operations

Donor engagement

Advancement services

Education

Bachelor's degree

Job description

Auburn Advancement is seeking a Manager of cAUse Marketing to provide strategic support for fundraising campaigns through leadership in audience development and donor engagement technologies. This role owns CRM functionality and campaign reporting, and partners with campus units to optimize engagement and giving pipelines.

The Manager will lead the Tiger Giving Officer team, supervise staff, monitor performance metrics, and manage fundraising platforms to increase annual gifts and build major