Manager, cAUse Marketing

Auburn University; Auburn (AL); On-site; USD 75,000 - 115,000; Full time

Job summary

Auburn University is seeking a Manager of cAUse Marketing to lead audience development and donor engagement technologies, while supervising staff and guiding the Tiger Giving Officer team. The role focuses on building major gift pipelines for colleges and programs campus-wide and ensuring effective use of fundraising platforms.

The ideal candidate has a bachelor's degree and at least four years' experience in annual giving or related advancement fields, with a track record of strategic donor

Qualifications

• Bachelor's degree required.
• 4 years of annual giving, fundraising operations, advancement services, or related fields.

Responsibilities

• Develop audience-building, prospecting, and segmentation strategies for cAUse Marketing campaigns.
• Build and manage back-end logistics of campaigns in CRMs, texting, online giving, matching gifts, AI, and emerging platforms.
• Monitor fundraising metrics and develop reports to inform strategies.
• Lead the Tiger Giving Officer team in hiring, onboarding, supervision, and portfolio strategy.
• Coordinate collaboration across Auburn Advancement with college/unit teams and central frontline fundraising.

Education

Bachelor's degree

Job description

Overview

Auburn Advancement is excited to begin the search for a Manager of cAUse Marketing! The Manager of cAUse Marketing (cM) provides strategic support for all cAUse Marketing fundraising campaigns through their leadership in audience development work and ownership of the team's donor engagement technologies, CRM functionality, and campaign reporting. This position also leads the Tiger Giving Officer (TGO) team. This position is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology and platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Responsibilities

• Manages and implements audience-building, prospecting, and segmentation strategies for all cAUse Marketing campaigns, including direct mail, email, texting, crowdfunding, TGO, and Virtual Assistant outreach.
• Builds and navigates back-end logistics of all cM campaigns in the team’s CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Regularly monitors fundraising metrics and develops reporting to inform and improve cM fundraising strategies.
• Leads the TGO team in hiring, onboarding, supervising, coaching, training, prospect assignments, and portfolio strategy.
• Leads annual goal setting and ongoing accountability measures to ensure the success of each TGO team member and the collective achievement of TGO team goals and objectives.
• Fosters the TGO team’s collaboration across Auburn Advancement, including key partnerships with college and unit-based advancement teams, central frontline fundraising, and engagement officer teams.
• Serves as the cAUse Marketing point of contact to support staff workflows and reporting processes for cAUse Marketing technology initiatives, including CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Serves as primary forward-facing point of contact for donor inquiries, including researching, troubleshooting, and resolving any donor giving issues, as well as providing appropriate leads for all frontline officer teams.
• The cM Manager is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Qualifications

• Bachelor's degree
• 4 years of experience in annual giving, fundraising operations, advancement services, advancement communications, donor engagement, or related advancement fields.

Contract Type

Continuing

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.

Posted Date

11/2/2026