Manager, cAUse Marketing

Auburn University; Auburn (AL); On-site; USD 90,000 - 120,000; Part time

Job summary

Auburn Advancement is seeking a Manager of cAUse Marketing to provide strategic support for fundraising campaigns through leadership in audience development and donor engagement technologies. This role owns CRM functionality and campaign reporting, and partners with campus units to optimize engagement and giving pipelines.

The Manager will lead the Tiger Giving Officer team, supervise staff, monitor performance metrics, and manage fundraising platforms to increase annual gifts and build major

Qualifications

• Bachelor's degree required.
• 4 years of experience in annual giving, fundraising operations, advancement services, or related fields.

Responsibilities

• Manages audience-building, prospecting, and segmentation for all campaigns (direct mail, email, texting, crowdfunding, TGO, and VA outreach).
• Builds and navigates back-end logistics of campaigns in CRMs, texting, online giving, matching gifts, AI, and other platforms.
• Monitors fundraising metrics and develops reporting to inform strategies.

Skills

Annual giving

Fundraising operations

Donor engagement

Advancement services

Education

Bachelor's degree

Job description

Overview

Auburn Advancement is excited to begin the search for a Manager of cAUse Marketing! The Manager of cAUse Marketing (cM) provides strategic support for all cAUse Marketing fundraising campaigns through their leadership in audience development work and ownership of the team's donor engagement technologies, CRM functionality, and campaign reporting. This position also leads the Tiger Giving Officer (TGO) team. This position is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology and platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Responsibilities

• Manages and implements audience-building, prospecting, and segmentation strategies for all cAUse Marketing campaigns, including direct mail, email, texting, crowdfunding, TGO, and Virtual Assistant outreach.
• Builds and navigates back-end logistics of all cM campaigns in the team’s CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Regularly monitors fundraising metrics and develops reporting to inform and improve cM fundraising strategies.
• Leads the TGO team in hiring, onboarding, supervising, coaching, training, prospect assignments, and portfolio strategy.
• Leads annual goal setting and ongoing accountability measures to ensure the success of each TGO team member and the collective achievement of TGO team goals and objectives.
• Fosters the TGO team’s collaboration across Auburn Advancement, including key partnerships with college and unit-based advancement teams, central frontline fundraising, and engagement officer teams.
• Serves as the cAUse Marketing point of contact to support staff workflows and reporting processes for cAUse Marketing technology initiatives, including CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Serves as primary forward-facing point of contact for donor inquiries, including researching, troubleshooting, and resolving any donor giving issues, as well as providing appropriate leads for all frontline officer teams.
• The cM Manager is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Qualifications

• Bachelor's degree
• 4 years of experience in annual giving, fundraising operations, advancement services, advancement communications, donor engagement, or related advancement fields.

Contract Type

Continuing

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Equal Opportunity Compliance Statement

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