Category Strategy Manager (Streaming)

Solomon Page; New York (NY); Hybrid; USD 82,656 - 90,921; Full time

Job summary

Solomon Page is seeking a Category Strategy Manager for a top media & entertainment company in NYC. The role involves developing strategies driving ad sales revenue and collaborating with cross-functional teams to create impactful narratives.

This position requires over 5 years of experience in advertising or media, strong multitasking capabilities, and excellent communication skills. Interested candidates should apply if they meet the qualifications.

Qualifications

• 5+ years of experience in advertising, media and/or marketing.
• Media experience at an agency or client-side.
• Strong background in addressable and data-driven solutions.
• Experience with R/F tools such as Nielsen Media Impact.
• Excellent communication and presentation skills.

Responsibilities

• Support the Category Strategy team in developing strategies to drive ad sales revenue.
• Work closely with cross-functional teams to frame category narratives.
• Develop insights to broaden Advertising value propositions.
• Anticipate and create selling stories for targeted properties within Advertising.
• Understand category trends from both business and media perspectives.

Skills

Advertising

Media Planning

Data-Driven Solutions

Multitasking

Communication Skills

Presentation Skills

Tools

Nielsen Media Impact

Nielsen NPower

Comscore

Job description

We are looking for a Category Strategy Manager for a top media & entertainment company hybrid out of their NYC offices!

• Pay: $60.00-$66/hr based on experience

Responsibilities

• The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical.
• The Category Strategy Manager will work closely with cross‑functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.
• They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data‑driven solutions, automation, and audience‑based buying.
• They will anticipate and create selling stories for category‑relevant properties and platforms within the Advertising portfolio and key business segment priorities.
• They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis.

Required Qualifications

• 5+ years of experience in advertising, media and/or marketing and in the given category preferred.
• Media experience at an agency or client‑side or experience with a sales development/strategy role at a media company.
• Multi‑platform media planning, buying, strategy and measurement with a strong background in addressable and data‑driven solutions.
• Experience with working with R/F tools such as Nielsen Media Impact.
• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others.
• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
• Self‑starter who takes initiative and can navigate without constant direction.
• Strong multitasking capabilities and the ability to work effectively in a fast‑paced environment of tight deadlines and constant change.
• Team‑oriented, with experience working across a matrixed organization.
• Excellent written, verbal and interpersonal communication skills.
• Strong presentation skills, capable of presenting to internal and/or external partners.

If you meet the required qualifications and are interested in this role, please apply today.