Category Analyst, Salty Snacks — Shopper Insights Pro

The Hershey Company; Hershey (PA); On-site; USD 70,000 - 87,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Job summary

The Hershey Company in Hershey, PA, is seeking a Strategic Grocery Category Analyst to turn shopper, customer, and financial insights into action. You will partner with leadership to develop category initiatives that drive profitable growth for Hershey and its customers.

You will bring powerful insights and storytelling to life while shaping customer strategy across the store. The role emphasizes collaboration across Sales, Marketing, Shopper Insights, and Demand Planning, with strong emphasis

Qualifications

• 1+ year of relevant Category Leadership or CPG Sales experience.
• Analytical skills and a working understanding of consumer and shopper behavior, market research strategies, consumer sales trends, and the category-management process.
• Ability to synthesize business, competitive, shopper, and financial insights into clear recommendations.
• Strong collaboration, presentation, and customer-facing communication skills.

Responsibilities

• Partner with Category Leadership and Sales Leadership to uncover insights, trends, shopper behaviors, and competitive activity that shape customer strategy and action plans.
• Lead cross-functional projects with Sales, Category Leadership, Marketing, Shopper Insights, and Demand Planning.
• Serve as a consultative partner who identifies growth opportunities and helps projects deliver category, customer, and Hershey financial objectives.
• Build subject-matter expertise in category content and strategies, and confidently present recommendations and respond to customer questions.
• Tell compelling stories using category-management tools and data, including Circana, Nielsen, Numerator, SOLVE, proprietary order-writing software, and dunnhumby loyalty data.

Skills

Analytical skills

Cross-functional collaboration

Presentation skills

Customer-facing

Insight synthesis

Tools

Circana

Nielsen

Numerator

SOLVE

Dunnhumby

Job description

The Hershey Company in Hershey, PA, is seeking a Strategic Grocery Category Analyst to turn shopper, customer, and financial insights into action. You will partner with leadership to develop category initiatives that drive profitable growth for Hershey and its customers.

You will bring powerful insights and storytelling to life while shaping customer strategy across the store. The role emphasizes collaboration across Sales, Marketing, Shopper Insights, and Demand Planning, with strong emphasis