Category Strategy & Insights Analyst: Data-Driven Growth

The Kraft Heinz Company; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Bonus eligibility

Healthcare coverage

Wellbeing programs

Flexible work arrangements

Job summary

The Kraft Heinz Company is seeking an Analyst, Category Strategy & Insights to leverage customer, syndicated, POS, and shopper data with Power BI to deliver actionable category recommendations. You will build customer-specific category stories and roadmaps, supporting planogram-informed space and SKU optimization.

You will synthesize insights, collaborate with customer teams, and drive data-driven decisions on assortment, shelving, pricing, and promotions in a fast-paced setting.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• Demonstrated analytical capability with large datasets and defensible insights.
• Experience with retail POS, syndicated, and/or panel data and Power BI or similar.
• Strong proficiency with Microsoft Excel for data manipulation and analysis.
• Strong written and verbal communication to build audience-friendly storylines.

Responsibilities

• Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
• Analyze shopper behavior and category dynamics, including purchase frequency, buy rate, penetration, cross-shop, leakage, and demographics.
• Integrate multiple data sources to develop a holistic view of category and shopper performance.
• Translate analyses into clear storytelling and insights using PowerPoint and Power BI.
• Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion.
• Partner with customer teams and internal stakeholders to align on objectives and deliver insights for commercial decisions.
• Contribute to team capability building by improving analytical approaches and repeatable reporting frameworks.
• Manage multiple projects and timelines with discipline to meet deadlines in a fast-paced environment.

Skills

Analytical capability

Retail POS data

Syndicated data

Power BI

Microsoft Excel

Communication skills

Time management

Education

Bachelor’s degree in Business/Analytics/Economics/Marketing/Statistics

Tools

MS PowerPoint

Job description

The Kraft Heinz Company is seeking an Analyst, Category Strategy & Insights to leverage customer, syndicated, POS, and shopper data with Power BI to deliver actionable category recommendations. You will build customer-specific category stories and roadmaps, supporting planogram-informed space and SKU optimization.

You will synthesize insights, collaborate with customer teams, and drive data-driven decisions on assortment, shelving, pricing, and promotions in a fast-paced setting.