Category Growth Manager, Data-Driven CPG (Hybrid/Remote)
Medela
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Benefits offered by this job
Job summary
Medela LLC in the United States is seeking a data‑driven Category Manager who thrives at the intersection of analytics, strategy, and retail execution. You will analyze consumer, shopper, and market data to identify growth opportunities, shape category strategies, support new product launches, and optimize pricing across channels.
The role partners with Sales, Marketing, Product Management, Finance, and Supply Chain to deliver actionable insights, build compelling presentations, and influence
Qualifications
- Bachelor's degree in Business, Marketing, Economics, Finance, or related field.
- 4+ years in Category Management, Category Strategy, Shopper Insights, Consumer Insights, Product Marketing, Commercial Excellence, or related function.
- Experience with consumer products in CPG,Durables, Juvenile, Healthcare, Housewares, Electronics, Sporting Goods or medical devices sold retail.
- Experience using syndicated market data such as Circana (IRI), NielsenIQ, GfK, Numerator.
- Strong analytical skills to transform data into actionable business recommendations.
- Experience supporting product launches, pricing strategies, assortment decisions, and retail channel planning.
Responsibilities
- Analyze consumer, shopper, customer, market, and channel data to identify trends and insights.
- Translate data into actionable recommendations to improve category performance.
- Support retail channel strategies by evaluating opportunities and competitive dynamics.
- Define go-to-market strategies for new product launches, including pricing and distribution.
- Analyze syndicated market data alongside internal performance to identify growth opportunities.
- Monitor category performance and changing consumer purchasing behavior for insights.
- Support pricing strategy through competitive analysis and market evaluation.
- Develop customer presentations communicating category insights and growth opportunities.
- Research evolving consumer needs and retail trends to identify opportunities.
- Recommend assortment and distribution strategies to improve availability.
- Collaborate cross-functionally to support commercial initiatives and launches.
- Build dashboards and reports communicating category health and performance.
- Support customer meetings with data-driven recommendations to strengthen partnerships.
Skills
Education
Tools
Job description
Medela LLC in the United States is seeking a data‑driven Category Manager who thrives at the intersection of analytics, strategy, and retail execution. You will analyze consumer, shopper, and market data to identify growth opportunities, shape category strategies, support new product launches, and optimize pricing across channels.
The role partners with Sales, Marketing, Product Management, Finance, and Supply Chain to deliver actionable insights, build compelling presentations, and influence
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