CPG Category & Insights Analyst

Lack + Daily Marketing Recruiting Experts; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

Lack + Daily Marketing Recruiting Experts is seeking a Category & Insights Analyst in Chicago, IL. This role involves analyzing syndicated data to identify trends, translating insights for retail partners, and developing recommendations for category strategies. The ideal candidate should have 2+ years of experience in CPG with strong analytical skills, proficiency in Excel and PowerPoint, and excellent communication abilities. Join a high-growth environment and work on iconic food brands with a strong retail presence.

Qualifications

• 2+ years of experience in Category Management, Insights, Market Research, Sales, or Marketing (CPG preferred).
• Strong experience with syndicated data (Nielsen, IRI, SPINS).
• Passionate about food, consumer behavior, and retail trends.

Responsibilities

• Analyze syndicated data to identify trends and opportunities.
• Translate complex data into clear, actionable insights.
• Support sales presentations, including innovation sell-in.

Skills

Strong analytical mindset

Excellent communication skills

Experience with syndicated data

Advanced skills in Excel

Advanced skills in PowerPoint

Job description

No relocation assistance offered

We’re partnering with a private equity-backed food company with a portfolio of well‑known brands to hire a Category & Insights Analyst. This is a unique opportunity to join a high‑growth, build‑mode organization where you’ll play a key role in shaping category strategy and supporting major retail relationships.

If you love working with data, building compelling selling stories, and influencing both internal teams and retail partners - this is a strong career‑building role.

Why This Role Stands Out

• Join a fast‑growing, entrepreneurial CPG business
• Work on iconic brands with strong retail presence
• High visibility with both sales teams and retail customers
• Opportunity to influence category strategy, assortment, and merchandising
• Broad exposure across insights, analytics, and customer‑facing work

What You’ll Own

Category Insights & Analytics

• Analyze syndicated data (Nielsen/IRI/SPINS), POS, and panel data to identify trends and opportunities
• Deliver ongoing consumption reporting and KPI tracking
• Translate complex data into clear, actionable insights
• Build fact‑based selling stories for retail partners
• Support sales presentations, including innovation sell‑in and assortment recommendations
• Provide retailer‑specific insights to improve performance and drive growth

Category Strategy & Merchandising

• Develop recommendations on assortment, pricing, and merchandising strategies
• Support planogram (POG) development and optimization
• Leverage category expertise to influence retail decisions

Research & Trend Identification

• Identify opportunities for additional research to deepen consumer and category understanding
• Stay on top of emerging trends in food and CPG

What We’re Looking For

• 2+ years of experience in Category Management, Insights, Market Research, Sales, or Marketing (CPG preferred)
• Strong experience with syndicated data (Nielsen, IRI, SPINS)
• Advanced skills in Excel and PowerPoint
• Strong analytical mindset with the ability to turn data into insights and recommendations
• Excellent communication skills and ability to influence stakeholders

You are:

• Highly analytical and detail‑oriented
• A proactive self‑starter who thrives in a fast‑paced, entrepreneurial environment
• Comfortable working cross‑functionally and supporting sales teams
• Passionate about food, consumer behavior, and retail trends