Associate Manager, Shelf Strategy & Shopper Insights
The Hershey Company
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Benefits offered by this job
Job summary
The Hershey Company is seeking an Associate Manager Functional Shelf to translate shopper behavior and shelf dynamics into actionable strategies that drive growth. You will lead learning plans, conduct research across retailers, and partner with Insights, Category Management, Commercialization, Sales to deliver category growth and strong customer engagements.
The role emphasizes analytical rigor, collaboration, and strategic thinking to influence business decisions across Hershey and its
Qualifications
- Experience in Shopper Insights, Consumer Insights, or Market Research.
- Experience designing and interpreting qualitative and quantitative studies.
- Ability to synthesize data into actionable business recommendations.
- Strong communication and collaboration across functions.
Responsibilities
- Lead learning plans across key retail customers to identify growth opportunities.
- Design and manage shopper research programs focused on shelf dynamics.
- Analyze data to identify trends and provide clear recommendations.
- Develop category playbooks and guidance shared across retailers.
- Collaborate across functions to align priorities and execute plans.
- Influence decisions with credible insights for customer engagement.
Skills
Education
Job description
The Hershey Company is seeking an Associate Manager Functional Shelf to translate shopper behavior and shelf dynamics into actionable strategies that drive growth. You will lead learning plans, conduct research across retailers, and partner with Insights, Category Management, Commercialization, Sales to deliver category growth and strong customer engagements.
The role emphasizes analytical rigor, collaboration, and strategic thinking to influence business decisions across Hershey and its
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