Future Opportunity Category Analyst

Hershey Company; Cincinnati (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

The Hershey Company seeks a Category Management Analyst to partner with key customers and drive growth through insights and category initiatives. You will synthesize shopper insights, market trends, and financial data to inform strategy and execute plans that meet KPIs.

Responsibilities include collaborating with retailers and cross-functional teams to develop action plans, analyze data using JDA, Tableau and other tools, and support Hershey's three-year and annual plans.

Qualifications

• Experience in category management, analytics or equivalent.
• Knowledge of consumer/shopper behavior and market research strategies.
• Ability to operate in ambiguous environments.

Responsibilities

• Act as the consultative partner to drive projects and achieve financial objectives.
• Serve as Category Expert to execute Strategic Business Plans and topline goals.
• Collaborate with retailers and cross-functional teams to build action plans for profitable growth.
• Penetrate horizontally and vertically to align stakeholders on category initiatives.
• Use traditional category tools (JDA, data, SOLVE, Tableau) to support strategic plans.
• Identify and execute retail solutions to drive category growth.

Skills

Analytical skills

Problem solving

Project management

Category management

Education

Bachelor's Degree

Tools

JDA

Tableau

SOLVE

Job description

Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Future Opportunity Category Analyst

Future Opportunity, Category Management

Location for this position will be determined based on future opportunity needs and is open to relocation

Priority location: Bentonville, AR, Minneapolis, MN, Cincinnati, OH

Summary

Category Management analysts, consultants, and strategists will serve as an indispensable consultative partner for Hershey’s key customers. Development and implementation of category initiatives to meet and exceed Hershey and customer KPIs, market share and financial objectives. This person will be an expert in the pervasive application of insights to fuel category growth. Key to strong success in role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across total store.

These roles will influence the development and implementation of category strategy & initiatives, support the customers and/or Hershey 3 year and annual planning through pervasive use of insights and capabilities.

Responsibilities

• Act as the indispensable consultative partner internally and externally, driving projects to achieve Hershey and customer financial objectives. Isolate potential growth opportunities for both the category and Hershey.
• Acts as the Category Expert and Trusted Partner to ensure the execution of Strategic Business Plan using Business Development Planning Process to make topline sales plan, and additional sales customer, and shopper goals
• Collaboratively work with the retailer, internal counterparts and cross function business teams to uncover insights and build action plans to drive profitable growth.
• Effectively penetrate horizontally and vertically to align key stakeholders on category lead initiatives.
• Utilization and application of traditional category management tools including, but not limited to: JDA (Space Management),Syndicated Data, Seasonal Order Writing (SOLVE), Efficient Assortment, Tableau Reporting, Executive Summaries and Fair Share Analysis to ensure the execution and support of strategic business plan.
• Identify and execute strategic retail solutions to drive category growth
• Work collaboratively across functions to execute retail solutions and effectively measure success based on aligned goals and metrics.

Qualifications

• Proven ability to broadly impact organizations and drive sustainable growth
• Ability to operate in an ambiguous environment
• Strong problem solving and project management skills, proven ability to work on multiple assignments at once
• Ability to create selling stories out of fact based opportunities

Requirements

• Previous Category Management, Insight, Analytics or equivalent experience
• analytical skills and understanding of consumer\shopper behavior and market research strategies
• Knowledge of consumer sales industry trends and complete working knowledge of the category management process and tools

Education

• Bachelor's Degree Required

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contactthe HR Service Center ([e-mail]).