Future Opportunity Manager Category Management

Hershey Company; Northern (KY); On-site; USD 90,000 - 120,000; Full time

Job summary

The Hershey Company is seeking a Future Opportunity Manager in Category Management to partner with key customers and develop category initiatives that meet KPIs and drive market share. This role emphasizes insights-driven growth and cross-functional collaboration across sales, marketing, and supply teams.

Analysts, consultants, and strategists will synthesize trends and customer data to deliver actionable solutions, supported by tools like JDA, Tableau, and SOLVE.

Qualifications

• Bachelor's degree required; category management knowledge preferred.
• Experience in category management, analytics or related field.

Responsibilities

• Act as consultative partner to Hershey and customers to drive category initiatives.
• Identify growth opportunities for category and Hershey.
• Ensure execution of Strategic Business Plan using planning processes.
• Work with retailer and cross-functional teams to develop action plans.
• Use tools (JDA, Syndicated data, SOLVE, Tableau) to support decisions.

Skills

Impact on growth

Ambiguity handling

Problem solving

Sales storytelling

Education

Bachelor's Degree Required

Tools

JDA

Syndicated Data

SOLVE

Tableau

Executive Summaries

Fair Share Analysis

Job description

Select how often (in days) to receive an alert:

Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Future Opportunity Manager Category Management

Posted Date: Jul 21, 2026

Requisition Number: 129750

Future Opportunity, Category Management

Location for this position will be determined based on future opportunity needs and is open to relocation

Priority location: Bentonville, AR, Minneapolis, MN

Summary

Category Management analysts, consultants, and strategists will serve as an indispensable consultative partner for Hershey’s key customers. Development and implementation of category initiatives to meet and exceed Hershey and customer KPIs, market share and financial objectives. This person will be an expert in the pervasive application of insights to fuel category growth. Key to strong success in role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across total store.

These roles will influence the development and implementation of category strategy & initiatives, support the customers and/or Hershey 3 year and annual planning through pervasive use of insights and capabilities.

Responsibilities

Act as the indispensable consultative partner internally and externally, driving projects to achieve Hershey and customer financial objectives. Isolate potential growth opportunities for both the category and Hershey.

Acts as the Category Expert and Trusted Partner to ensure the execution of Strategic Business Plan using Business Development Planning Process to make topline sales plan, and additional sales customer, and shopper goals

Collaboratively work with the retailer, internal counterparts and cross function business teams to uncover insights and build action plans to drive profitable growth.

Effectively penetrate horizontally and vertically to align key stakeholders on category lead initiatives.

Utilization and application of traditional category management tools including, but not limited to: JDA (Space Management),Syndicated Data, Seasonal Order Writing (SOLVE), Efficient Assortment, Tableau Reporting, Executive Summaries and Fair Share Analysis to ensure the execution and support of strategic business plan.

Identify and execute strategic retail solutions to drive category growth

Work collaboratively across functions to execute retail solutions and effectively measure success based on aligned goals and metrics.

Qualifications

• Proven ability to broadly impact organizations and drive sustainable growth
• Ability to operate in an ambiguous environment
• Strong problem solving and project management skills, proven ability to work on multiple assignments at once
• Ability to create selling stories out of fact based opportunities

Requirements

• Previous Category Management, Insight, Analytics or equivalent experience
• analytical skills and understanding of consumer\shopper behavior and market research strategies
• Knowledge of consumer sales industry trends and complete working knowledge of the category management process and tools

Education

• Bachelor's Degree Required

#LI-BS1

#indeed

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contactthe HR Service Center ([e-mail]).