Category Development Analyst

Lotus Bakeries; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer 0

Disability Programs

Health Savings and FSA

Family-forming benefits

Paid leave

Job summary

Lotus Bakeries seeks a data-driven Category Development Analyst to support the U.S. sales team for Biscoff, BEAR and Revel brands. You will turn Nielsen and internal data into actionable insights, shaping assortment and category strategies.

Join a dynamic, sustainable CPG company focused on driving revenue growth. You will collaborate cross-functionally, create impactful presentations, and communicate insights to leadership to support strategic decision-making.

Qualifications

• 1–3 years in category management or data analysis for consumer brands.

Responsibilities

• Deliver analytic insights across consumer behavior, customer analytics, digital trends and market share.
• Translate insights into priorities for internal and customer-specific recommendations.
• Create informative business reviews and compelling presentations using broad data sets.
• Support TPM and price leadership efforts, including volume forecasting and promo planning.

Skills

Data analytics

Storytelling with data

Category management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in a related field

Tools

Nielsen

Circana

Spins

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds some of the fastest growing brands across different categories like Biscoff and Bear. We bring people together with our delicious products and create small moments of happiness and joy.

THE ROLE

The Category Development Analyst is integral to the strategic and operational success of Lotus brands, particularly Biscoff, BEAR and Revel, in the U.S. market. This role bridges data-driven insights with actionable strategies, directly supporting the Sales Team in achieving revenue and market share growth. By leveraging data analytics, this role uncovers trends, identifies opportunities, and enhances decision-making processes. The ultimate goal of the role is to ensure that Lotus's products not only meet, but exceed consumer and retailer expectations, fueling sustainable growth.

SCOPE

Data Analytics & Insights:

• Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers.
• Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms.
• Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger.
• Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting.

Category & Commercial Strategy:

• Support category strategy reviews, translating insights into priorities for internal and customer-specific recommendations.
• Provide SKU and assortment recommendations based on data trends, market gaps, and customer needs.

Business Reporting & Reviews:

• Create and deliver informative, detailed, and impactful business reviews for internal leadership.
• Develop compelling presentations that leverage broad data sets to formulate actionable insights and growth strategies.

Revenue Growth Management:

• Support the Commercial Planning & Execution process through expertise in the Trade Promotion Management (TPM) platform, with a particular focus on TPM for BEAR.
• Assist users in navigating and operating various modules, including Promo Planning & Analysis, Volume Forecasting, Pricing & Terms, and Claims Matching.

EXPERIENCE

• Previous experience in Category Management/Data Analyst in consumer brands (1-3 years).
• Proficiency in data tools such as Nielsen, Circana, Spins,... is a plus
• Strong organizational skills with the ability to manage overlapping projects and deadlines.
• Exceptional communication skills, capable of storytelling with data to influence internal and external stakeholders.
• Intellectual curiosity with a strategic orientation to see the bigger picture and translate into tactical actions.

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.