Junior Brand Manager

Lotus Bakeries; San Francisco (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) employer match

Disability programs

Health Savings Account

Flexible Spending Accounts

Family-forming benefits

Life and serious injury benefits

Paid leave and vacation

Job summary

Lotus Bakeries is seeking a Junior Brand Manager to support the Marketing team and ensure excellent brand execution across stakeholders and channels. You will assist with marketing plans and execution in-store and online, maintain consumer communication via social media, and coordinate packaging changes and product launches.

This role is ideal for someone organized, detail-oriented, and passionate about both marketing and customer experience, with a focus on helping Biscoff, BEAR and Revel grow.

Qualifications

• College degree and first experience in CPG industry.
• Proficiency in Excel and PowerPoint for reporting.
• Strong attention to detail with excellent organizational skills.
• Clear written and verbal communication with consumers and partners.

Responsibilities

• Provide day-to-day support to Brand Managers and manage marketing projects from A to Z within timelines and budgets.
• Coordinate marketing assets across print, digital, packaging with internal teams and external vendors.
• Coordinate packaging changes and product launches with stakeholders.
• Maintain the master marketing calendar and track deadlines, launches and milestones.
• Track, organize and manage shipments of marketing samples for media outreach and consumer engagement.
• Coordinate social media posts to align with the marketing calendar and brand voice.
• Lead logistical coordination for trade shows and key customer events (Expo West, Sweets & Snacks, KeHE, UNFI).
• Coordinate event-related bookings including booths, travel, hotels, and dinners.

Skills

Excel

PowerPoint

Attention to detail

Organizational skills

Communication

Team collaboration

Education

College degree

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds some of the fastest growing brands across different categories like Biscoff and Bear. We bring people together with our delicious products and create small moments of happiness and joy.

THE ROLE

The Junior Brand Manager provides essential support to the Marketing team and helps ensure excellent brand execution across all stakeholders and channels. This role contributes to the success of Lotus brands, particularly Biscoff, BEAR and Revel, by assisting with marketing plans & execution both in-store and online, maintaining communication with consumers through our social media channels, coordinate packaging changes and product launches, develop and manage marketing materials and content coordination. This is an ideal role for someone who is organized, detail oriented, and passionate about both marketing and customer experience.

SCOPE

Brand Team Support:

• Provide day-to-day support to the Brand Managers and manage marketing projects from A to Z, ensuring they are completed within agreed timelines and budgets.
• Support the coordination and delivery of marketing assets across formats (print, digital, packaging) in collaboration with internal teams and external vendors.
• Coordinate packaging changes and product launches with all relevant stakeholders
• Manage the master marketing calendar, ensuring deadlines, launches, and key milestones are tracked and communicated to stakeholders.
• Track, organize, and manage shipments of marketing samples for media outreach, and consumer engagement.
• Coordinate social media posts to align with the marketing calendar and brand voice.

Promotional Packaging Execution:

• Solicit and compare vendor quotes for promotional packaging and maintain an up-to-date database of supplier pricing, timelines, and capabilities.
• Develop and present packaging briefs outlining design objectives, timelines, and production specifications.
• Coordinate cross-functional efforts from design to delivery, ensuring promotional packaging projects are completed on time and within budget.

Data Management & Administration:

• Maintain an organized library of marketing files, digital assets, vendor information, and creative collateral.
• Track inventory levels of printed materials, branded items, and sampling stock, ensuring availability for ongoing marketing initiatives.
• Review incoming invoices for accuracy, secure initial approvals, and route for timely processing.
• Generate and manage purchase orders, monitor budget usage, and maintain budget tracking tools for the marketing department.
• Ensure brand and product information is accurately maintained across key customer data portals.

Event & Trade Show Coordination:

• Lead logistical coordination for trade shows and key customer events, including Expo West, Sweets & Snacks, KeHE and UNFI shows and quarterly distributor/customer showcases.
• Manage all event-related bookings, including booth reservations, travel for Sales and Marketing teams, hotel accommodations, and client dinners.
• Coordinate the development, preparation, and shipping of booth materials, samples, and marketing collateral.
• Coordinate with content creators to ensure product and material timings.
• Oversee post-event follow-up including inventory reconciliation, material storage, and internal debrief documentation.

EXPERIENCE

• College Degree and first experience in CPG industry
• Proficiency in Excel and PowerPoint as Reporting is part of the day-to-day responsibilities
• Strong attention to detail, with excellent organizational and multitasking skills.
• Effective written and verbal communication skills; professional, friendly, and clear tone when working with consumers and partners.

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.