Category Strategy & Analytics Analyst

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Lotus Bakeries seeks a Category Development Analyst to drive data-driven category management for the U.S. market, focusing on Biscoff, BEAR and Revel brands.

You will translate consumer and retailer insights into actionable recommendations to grow revenue and market share. Collaborating with sales, you will analyze Nielsen data, manage dashboards, and support TPM-related processes for pricing, promotions, and volume forecasting.

Qualifications

• 1–3 years of experience in Category Management/Data Analyst in consumer brands.
• Experience with Nielsen/Circana data is a plus.
• Strong storytelling with data and stakeholder influence.

Responsibilities

• Deliver analytic insights across consumer behavior, customer analytics, digital trends and market drivers.
• Create visuals and dashboards using Nielsen and internal reporting platforms.
• Conduct detailed BEAR analytics across channels (Nielsen, Costco, Amazon, Target, Kroger).
• Support reporting processes to track market share, POS drivers, pricing and volume forecasting.
• Translate insights into category priorities and customer-specific recommendations.
• Assist TPM-related activities: promotions planning, volume forecasting, pricing terms.

Skills

Storytelling with data

Organizational skills

Category management

Tools

Nielsen

Circana

Spins

Job description

Lotus Bakeries seeks a Category Development Analyst to drive data-driven category management for the U.S. market, focusing on Biscoff, BEAR and Revel brands.

You will translate consumer and retailer insights into actionable recommendations to grow revenue and market share. Collaborating with sales, you will analyze Nielsen data, manage dashboards, and support TPM-related processes for pricing, promotions, and volume forecasting.