Category Development Analyst

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Lotus Bakeries seeks a Category Development Analyst to drive data-driven category management for the U.S. market, focusing on Biscoff, BEAR and Revel brands.

You will translate consumer and retailer insights into actionable recommendations to grow revenue and market share. Collaborating with sales, you will analyze Nielsen data, manage dashboards, and support TPM-related processes for pricing, promotions, and volume forecasting.

Qualifications

• 1–3 years of experience in Category Management/Data Analyst in consumer brands.
• Experience with Nielsen/Circana data is a plus.
• Strong storytelling with data and stakeholder influence.

Responsibilities

• Deliver analytic insights across consumer behavior, customer analytics, digital trends and market drivers.
• Create visuals and dashboards using Nielsen and internal reporting platforms.
• Conduct detailed BEAR analytics across channels (Nielsen, Costco, Amazon, Target, Kroger).
• Support reporting processes to track market share, POS drivers, pricing and volume forecasting.
• Translate insights into category priorities and customer-specific recommendations.
• Assist TPM-related activities: promotions planning, volume forecasting, pricing terms.

Skills

Storytelling with data

Organizational skills

Category management

Tools

Nielsen

Circana

Spins

Job description

The Category Development Analyst is integral to the strategic and operational success of Lotus brands, particularly Biscoff, BEAR and Revel, in the U.S. market. This role bridges data-driven insights with actionable strategies, directly supporting the Sales Team in achieving revenue and market share growth. By leveraging data analytics, this role uncovers trends, identifies opportunities, and enhances decision-making processes. The ultimate goal of the role is to ensure that Lotus's products not only meet, but exceed consumer and retailer expectations, fueling sustainable growth.

• Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers.
• Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms.
• Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger.
• Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting.

Job description

Data Analytics & Insights

• Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers.
• Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms.
• Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger.
• Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting.

Category & Commercial Strategy

• Support category strategy reviews, translating insights into priorities for internal and customer-specific recommendations.
• Provide SKU and assortment recommendations based on data trends, market gaps, and customer needs.

Business Reporting & Reviews

• Create and deliver informative, detailed, and impactful business reviews for internal leadership.
• Develop compelling presentations that leverage broad data sets to formulate actionable insights and growth strategies.

Revenue Growth Management

• Support the Commercial Planning & Execution process through expertise in the Trade Promotion Management (TPM) platform, with a particular focus on TPM for BEAR.
• Assist users in navigating and operating various modules, including Promo Planning & Analysis, Volume Forecasting, Pricing & Terms, and Claims Matching.

Profile

• Previous experience in Category Management/Data Analyist in consumer brands (1-3 years).
• Proficiency in data tools such as Nielsen, Circana, Spins,... is a plus
• Strong organizational skills with the ability to manage overlapping projects and deadlines.
• Exceptional communication skills, capable of storytelling with data to influence internal and external stakeholders.
• Intellectual curiosity with a strategic orientation to see the bigger picture and translate into tactical actions.

"It is pleasant to work in an environment with so much team spirit & motivation. It's unique to
see that a company gives great opportunities to young, talented & ambitious members."

Do you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment.