Category Creator and Brand Marketing Lead

Gigs; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Home office stipend

Learning budget

Phone and data plan

Job summary

Gigs is seeking a category strategist to define the market language and shape how the company is perceived globally. Reporting to the Head of Marketing, you will own positioning, naming, and external storytelling across press, analysts, and partners.

This is a build-from-scratch role that requires fast iteration and high-impact writing in a startup context. You will collaborate with founders and executives to ghostwrite thought leadership, align communications across regions, and ensure a

Qualifications

• Created a category before and defined a frame that others adopt.
• Able to position a company inside a category, not just build one.
• Worked directly with founders; ghostwriting or shaping public voice.
• Writer by trade with strong content strategy skills.
• Built distribution engines that grow brand awareness.
• Launched narratives across multiple markets and regions.
• Can direct the full mix: content, social, events, comms, design.
• Uses AI daily to improve speed, creativity, and decisions.
• Experience in a high-growth tech startup or agency.

Responsibilities

• Define the category; own positioning, terminology, and justification.
• Position Gigs within the category; align story across touchpoints.
• Ghostwrite and co-create thought leadership with founders/execs.
• Decide where we show up: conferences, podcasts, newsletters, press.
• Adapt the story by market for regions; reframe as needed.
• Partner with Design to keep brand look sharp across formats.
• Collaborate across Growth, Product, Partners; maintain coherence.
• Direct the wider mix: events, AI-driven, internal comms, agencies.
• Use AI day-to-day to sharpen speed, creativity, and decisions.

Skills

Category naming

Brand storytelling

Content strategy

Executive ghostwriting

Market adaptation

Cross-regional comms

Voice and writing

AI for speed

Startup experience

Job description

Gigs is seeking a category strategist to define the market language and shape how the company is perceived globally. Reporting to the Head of Marketing, you will own positioning, naming, and external storytelling across press, analysts, and partners.

This is a build-from-scratch role that requires fast iteration and high-impact writing in a startup context. You will collaborate with founders and executives to ghostwrite thought leadership, align communications across regions, and ensure a