Brand & Category Architect

Gigs; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Home office stipend

Learning and development budget

Phone and international data plan

Job summary

Gigs seeks a senior marketer to define the category we’re building and to position Gigs within it. Reporting to the Head of Marketing, you’ll shape how we present ourselves to customers, press, investors, and partners with a language that travels across markets.

You’ll also own positioning, engage founders, and lead cross-functional efforts to ensure a coherent story from New York to Paris and Singapore. This is a build-from-scratch role with speed.

Qualifications

• Experience creating a company's category before a name exists.
• Skilled at positioning within a category and avoiding brand confusion.
• Experience ghostwriting with founders or executives.
• Ability to tailor brand narratives across regions.
• Strong written and verbal communication with content strategy background.
• Proven ability to set briefs and evaluate work across content, social, events, and comms.
• Comfort with data; voice and category instinct prioritized.
• Experience in high-growth tech startups or agencies.

Responsibilities

• Define the category and own the positioning and terminology for Gigs.
• Position Gigs within the category so the story reinforces itself at every touchpoint.
• Ghostwrite and co-create thought leadership with founders and executives.
• Decide where we show up: conferences, stages, podcasts, newsletters, and press.
• Adapt the story by market across US, Europe, and Asia.
• Hold the bar with Design to keep the brand look sharp across formats.
• Work across Growth Marketing, Product, Partners, and our partners to keep messaging coherent.
• Direct the wider mix: events, AI-driven, internal communications; guide agencies and specialists.
• Put AI to work day-to-day to sharpen speed and creativity and storytelling.

Skills

Category creation

Positioning strategy

Executive ghostwriting

Storytelling across markets

Brand voice development

Content strategy

Cross-functional leadership

AI in marketing

Job description

Gigs seeks a senior marketer to define the category we’re building and to position Gigs within it. Reporting to the Head of Marketing, you’ll shape how we present ourselves to customers, press, investors, and partners with a language that travels across markets.

You’ll also own positioning, engage founders, and lead cross-functional efforts to ensure a coherent story from New York to Paris and Singapore. This is a build-from-scratch role with speed.