Category Marketing Lead: Brand Strategy & Storytelling

Crane Venture Partners; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Home office stipend

Learning budget

Phone and international data plan

Job summary

Gigs is building the category-defining narrative for embedded connectivity. Reporting to Marketing leadership, you will shape how we speak to customers, press, analysts, and partners, and define the language that anchors the category across markets, founders' voices, and external appearances.

This is a build-from-scratch role at speed, requiring close collaboration with Design, Growth Marketing, Product, and our partners.

Qualifications

• You've created a category before.
• You've positioned a company inside a category, not just built one.
• You've worked directly with founders.
• You're a writer by trade.
• You've built distribution that works.
• You've told a story across markets.
• You can direct the full mix.
• You use AI in your daily work.
• You've done this in a high-growth tech startup or agency environment.

Responsibilities

• Define the category. Take us beyond embedded connectivity to language that holds as the business expands and get customers, press, analysts, and partners using our words.
• Position Gigs within it. Ensure the story about the space and Gigs reinforce each other at every touchpoint.
• Elevate our founders' voices. Ghostwrite and co-create thought leadership with the founders and execs.
• Decide where we show up. Own the external calendar across conferences, stages, podcasts, newsletters, and press.
• Adapt the story by market. Grow across the US, Europe, and Asia with regional variants.
• Hold the bar with Design. Ensure brand look stays sharp across formats.
• Work across the company. Align Growth Marketing, Product, Partner Marketing and partners.
• Direct the wider mix. Set the brief for events, AI-driven and internal comms work.
• Put AI to work. Use AI daily to sharpen speed, creativity, and decisions.

Skills

Category creation

Positioning

Ghostwriting

Content strategy

Distribution

Market adaptation

Brand storytelling

AI in work

Startup experience

Job description

Gigs is building the category-defining narrative for embedded connectivity. Reporting to Marketing leadership, you will shape how we speak to customers, press, analysts, and partners, and define the language that anchors the category across markets, founders' voices, and external appearances.

This is a build-from-scratch role at speed, requiring close collaboration with Design, Growth Marketing, Product, and our partners.