Category Analyst

First Quality; Pennsylvania; On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is looking for a driven Category Analyst to join their dynamic team. This role offers the opportunity to collaborate with major retail partners like Walmart and Sam’s Club, analyzing data to uncover growth opportunities across various product categories. You will manage research projects, provide actionable insights, and develop compelling presentations that influence key account decisions. If you're passionate about data and have a knack for storytelling through analytics, this is the perfect opportunity to make a significant impact in a supportive and innovative environment.

Qualifications

• 3+ years of experience in market research or category management.
• Strong communication skills and analytical mindset.

Responsibilities

• Manage qualitative and quantitative research projects.
• Provide data-driven recommendations for sales teams.
• Analyze market trends and compile competitive intelligence.

Skills

Market Research

Data Analysis

Communication Skills

Microsoft Excel

Retail Link

Nielsen Data

Analytical Mindset

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

IRI Liquid Data

LUMINATE/Scintilla

MADRID

Microsoft Word

Microsoft PowerPoint

Job description

First Quality, founded in 1989, is a global privately held company with over 4,000 employees, headquartered in Great Neck, New York. The company manufactures consumer products across various categories including Absorbent Hygiene, Tissue, and Industrial products, serving markets worldwide with private label and branded lines.

We are seeking a Category Analyst to collaborate closely with our Walmart and Sam’s Club sales teams and the Market Research & Analytics team. The role involves analyzing data from multiple sources to identify growth opportunities at Walmart and Sam’s Club across all categories.

Principal Responsibilities:

1. Manage and execute qualitative and quantitative research projects to gather consumer and shopper insights.
2. Provide actionable data-driven recommendations to the sales team to capitalize on business opportunities at Walmart and Sam’s Club, both in-store and online.
3. Analyze market trends and compile competitive intelligence reports.
4. Handle data analysis from various sources.
5. Create forecasts and track the effectiveness of strategies weekly and monthly.
6. Develop sales presentations to promote innovation and promotions, influencing account decisions.
7. Present data clearly and effectively across all levels of the sales and account teams.
8. Perform ad hoc analyses as required.
9. Generate and distribute sales reports including weekly sales, market share, new launches, space productivity, and promotional effectiveness.
10. Participate in category reviews and strategic planning meetings with Walmart and Sam’s Club.
11. Build strong relationships with customers to become a trusted advisor.
12. Ensure timely and accurate provision of all requested information.
13. Prioritize tasks according to business needs.
14. Willingness to travel approximately 10-15% of the time.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• At least 3 years of experience in market research, category management, or CPG data analysis.
• Experience with IRI Liquid data (POS and panel) or Nielsen data.
• Proficiency with Retail Link, LUMINATE/Scintilla, and MADRID.
• Excellent skills in Microsoft Excel, Word, and PowerPoint.
• Strong communication skills—written and verbal.
• Analytical mindset with the ability to extract insights and craft compelling business stories.
• Self-motivated and capable of working independently.

First Quality is committed to data privacy and security, providing annual training on these topics. We are an Equal Opportunity Employer, welcoming applicants regardless of race, color, religion, sex, national origin, disability, sexual orientation, gender identity, or veteran status.