Category Analyst

First Quality Enterprises; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Category Analyst to drive sales growth at Walmart and Sam’s Club. This role involves analyzing data from various sources to uncover opportunities, managing research projects, and providing actionable insights to the sales team. You will develop compelling sales presentations and participate in strategic planning meetings, ensuring that your analyses influence key business decisions. With a commitment to data privacy and security, this innovative firm values a self-motivated individual who thrives in a dynamic environment. If you are passionate about leveraging data to tell powerful business stories, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in market research or category management.
• Bachelor's degree in Marketing or Business Administration required.

Responsibilities

• Analyze data to identify sales opportunities at Walmart and Sam’s Club.
• Manage qualitative and quantitative research projects.

Skills

Market Research

Data Analysis

Sales Presentations

Communication Skills

Business Analytics

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

IRI Liquid Data

Retail Link

LUMINATE/Scintilla

MADRID

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

We are currently seeking a Category Analyst. The Analyst will partner closely with First Quality’s Walmart and Sam’s Club sales team, as well as with the FQ Market Research & Analytics team. This individual will be responsible for proactively analyzing data from multiple sources to identify opportunities to grow sales and share at Walmart and Sam’s Club across all categories.

Principal Accountabilities/ Responsibilities:

• Manage/execute qualitative and quantitative primary research projects to efficiently deliver consumer and shopper insights to drive the business.
• Provide actionable recommendations using data to sales team in order to identify and realize all potential business opportunities at Walmart and Sam’s Club, both in store and online.
• Proactively analyze account and market trends, and recap competitive and market intelligence.
• Manage the data analysis of key data from multiple sources
• Responsibility for the generation of effective forecasting and planning, and provide analysis to measure effectiveness of strategies on a weekly and monthly basis.
• Develop sales presentations to influence account and gain buy-in for innovation and promotions.
• Present data in clear, concise and effective manner to all levels of account and sales team orally, in writing, and via formal presentations.
• Provide ad hoc analyses, as needed.
• Create and distribute sales reports to include: weekly sales and trends, market share, new launch performance, space productivity, and promotional effectiveness.
• Participate in category reviews and strategic account planning meetings at Walmart and Sam’s Club.
• Establish strong customer rapport and reliability within account to become trusted advisor.
• Consistently provide all requested information in an accurate and timely manner
• Effectively prioritize assignments in line with business priorities.
• Willingness to travel approximately 10-15% of time.

Education and experience requirements:

• Bachelors Degree in Marketing or Business Administration or related technical degree.
• Minimum 3 years’ experience in market research, category management, CPG data analysis or related field.
• Experience working with IRI Liquid data for POS and panel or Nielsen required.
• Experience working with Retail Link, LUMINATE/Scintilla and MADRID
• Excellent computer skills including Microsoft Excel, Word, and PowerPoint
• Strong written and verbal communication skills.
• Strong business analytics skills – curiosity and the ability to glean insights from data and tell a compelling and persuasive business story.
• Self-motivated and able to work independently

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.