Catalog Growth PM – Ads Platform

TikTok

San Jose (CA)

On-site

USD 151,000 - 295,000

Full time

14 days+

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Benefits offered by this job

Day one medical

Day one dental

Day one vision

401(k) matching

Paid parental leave

Short-term disability

Long-term disability

Life insurance

Wellbeing benefits

10 paid holidays

10 paid sick days

17 days Paid Personal Time

Job summary

TikTok, the creator-first video platform, seeks a product manager for its Asset Foundation within Ads Platform to define the future of catalog management and product intelligence in TikTok Ads Manager.

You will shape onboarding, data quality, and optimization across commerce assets, collaborating with engineering, design, data science, and marketing to deliver scalable catalog solutions that empower advertisers and unlock better outcomes.

Qualifications

BA/BS degree
3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
Proven record of successful product outcomes
Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion

Responsibilities

Define & Prioritize: Shape the end-to-end catalog onboarding, management, and optimization experience in TikTok Ads Manager. Build scalable solutions that help advertisers manage product data efficiently and unlock better advertising outcomes through high-quality catalog assets.
Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.