Catalog & Ads Platform PM — AI-Driven Growth

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking a product manager to lead catalog onboarding, management, and optimization within TikTok Ads Manager. You will build scalable data-driven solutions that help advertisers manage product data and improve advertising outcomes, collaborating across engineering, design, data science, sales, and marketing.

Fluency in English and Mandarin is required to work with global teams, and a track record of delivering successful product outcomes in digital advertising is preferred.

Qualifications

• BA/BS degree required.
• 3+ years of work experience as product manager, full product cycle, incorporating customer feedback into product requirements and driving prioritization.
• Proven track record of successful product outcomes.
• Fluency in English and Mandarin; ability to communicate with global teams and stakeholders.
• Background in digital advertising, marketing technology, or related domains.
• Experience with commerce platforms, catalog systems, product data management, recommendation systems, ML applications, or advertising platforms.
• Strong analytical skills with ability to translate data into strategy.
• Proven ability to influence and collaborate with global and regional stakeholders.

Responsibilities

• Define & Prioritize: Shape the end-to-end catalog onboarding, management, and optimization experience in TikTok Ads Manager. Build scalable solutions that help advertisers manage product data efficiently and unlock better advertising outcomes through high-quality catalog assets.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Skills

Product management

Cross-functional collaboration

Data-driven decision making

English & Mandarin fluency

Education

BA/BS degree

Job description

TikTok is seeking a product manager to lead catalog onboarding, management, and optimization within TikTok Ads Manager. You will build scalable data-driven solutions that help advertisers manage product data and improve advertising outcomes, collaborating across engineering, design, data science, sales, and marketing.

Fluency in English and Mandarin is required to work with global teams, and a track record of delivering successful product outcomes in digital advertising is preferred.