Senior PM, Ads Platform & Commerce Growth

TikTok; San Jose (CA); On-site; USD 186,000 - 312,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Short-term disability

Long-term disability

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok is seeking an experienced Product Manager to develop ads platform products within TikTok Ads Manager, focusing on Commerce and Non-Commerce performance ads. You will improve the ad creation workflow and advertiser experience.

Join the Commerce Platform team to deliver reporting, onboarding, and optimization features for Shop Ads, partnering with design, engineering, data science, operations, sales, and marketing to drive growth.

Qualifications

• Bachelor's degree or higher plus 3+ years in commercial product roles
• Strong business acumen and fast learner
• Customer-focused with proven growth track record
• Ability to drive product strategy in complex environments

Responsibilities

• Own Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager.
• Improve advertisers’ end-to-end onboarding and campaign understanding.
• Design reporting experiences to diagnose issues and identify actionable next steps.
• Optimize onboarding flows and in-product recommendations for Shop Ads.
• Translate advertiser pain points, business goals, and product strategy into clear requirements and launch plans.
• Collaborate with design, engineering, data science, operations, sales, and marketing to deliver improvements.
• Use customer feedback, funnel data, and product metrics to identify gaps and prioritize iterations.
• Track metrics like onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior.
• Support roadmap planning with data-backed proposals and competitive research.

Skills

Product management experience

Education

Bachelor's degree or above

Job description

TikTok is seeking an experienced Product Manager to develop ads platform products within TikTok Ads Manager, focusing on Commerce and Non-Commerce performance ads. You will improve the ad creation workflow and advertiser experience.

Join the Commerce Platform team to deliver reporting, onboarding, and optimization features for Shop Ads, partnering with design, engineering, data science, operations, sales, and marketing to drive growth.