Mandarin-Speaking Senior PM, AI-Driven Search Ads

TikTok; San Jose (CA); On-site; USD 204,000 - 276,000; Full time

Job summary

TikTok is seeking a product leader to own the search ads strategy across verticals like travel, entertainment, and local services. You will drive differentiating product upgrades and optimize the end-to-end search experience for users and advertisers.

Collaborating with engineering, data, sales, and other teams, you will scale from R&D to commercial deployment, leveraging AI to explore new possibilities and measure impact with data-driven metrics and AB testing.

Qualifications

• Bachelor’s degree or above in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are also welcome.
• 3 years of search advertising experience with deep expertise across the full ad serving chain including recall, ranking, bidding, creative, and ad formats; travel/entertainment/local service ads strategy preferred.
• Hands-on experience applying AI in search advertising scenarios, including query understanding, ad relevance modeling, and generative ad creative; strong AI productization knowledge.
• Strong data-driven mindset, cross-functional collaboration, international communication ability, and strong written documentation skills.
• Fluency in both English and Mandarin; frequent cross-cultural communication with global teams and partners.

Responsibilities

• Lead product strategy for search ads under content and service verticals (travel, entertainment, local services) and drive product upgrades to build differentiated competitive advantages.
• Optimize search traffic strategy with focus on search intent understanding, relevance, user journey, and advertiser ROI.
• Lead AI exploration in search ad scenarios and deliver 0 to 1 product delivery, including agentic transactions and vertical ad formats.
• Work cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment.
• Use a data-driven approach to define core metrics, build A/B testing systems, iterate the product, and partner with commercial teams to drive adoption.

Skills

Data-driven mindset

Cross-functional collaboration

English and Mandarin

Strong written communication

Education

Bachelor’s degree or above in CS/Math/Stats/Economics

Job description

TikTok is seeking a product leader to own the search ads strategy across verticals like travel, entertainment, and local services. You will drive differentiating product upgrades and optimize the end-to-end search experience for users and advertisers.

Collaborating with engineering, data, sales, and other teams, you will scale from R&D to commercial deployment, leveraging AI to explore new possibilities and measure impact with data-driven metrics and AB testing.