Casino Marketing Leader: Multi-Property Growth & Loyalty

DESIMONE GAMING INC; Railroad Pass (NV); On-site; USD 85,000 - 95,000; Full time

Job summary

Atlas Gaming Group is seeking a casino marketing executive to lead enterprise-wide marketing, player development, customer loyalty, and revenue growth initiatives across its gaming properties.

You will develop and execute strategic marketing plans, manage budgets, forecast performance, and drive VIP programs across multiple properties. Strong analytics and leadership are essential to shape growth and profitability.

Qualifications

• Bachelor's degree in marketing, Business Administration, Hospitality, Gaming Management, or related field.
• 5+ years of progressive casino marketing and player development leadership experience.
• Familiarity with multiple casino operating systems.
• Proven success driving gaming revenue growth through data-driven marketing strategies.
• Extensive experience measuring promotional effectiveness and marketing ROI.
• Strong knowledge of casino loyalty systems, player tracking platforms, CRM tools, and customer analytics.
• Exceptional executive leadership, communication, and strategic planning skills.
• Multi-property gaming experience is strongly preferred.

Responsibilities

• Develop and execute enterprise-wide marketing and player development strategies that drive gaming revenue and revenue growth.
• Lead budgeting, forecasting, and strategic planning for all marketing and player development activities.
• Lead customer acquisition, retention, loyalty, and VIP development initiatives across all properties.
• Establish promotional and reinvestment strategies based on measurable financial returns and customer profitability.
• Arrange, plan & execute player events & sponsorships
• Analyze and optimize performance through key metrics including ROI, ROPI, theoretical win, customer lifetime value, visitation frequency, and player worth.
• Oversee database marketing, CRM, loyalty programs, digital marketing, advertising, and special events.
• Create integrated campaigns that leverage lodging, restaurants, fuel, entertainment, and other amenities to increase gaming visitation and guestspend.
• Partner with property leaders to align marketing initiatives with operational and financial objectives.
• Build, mentor, and develop high-performing marketing and player development teams.

Skills

Executive leadership

Marketing leadership

Data-driven marketing

CRM platforms

Customer analytics

Budgeting/Forecasting

Multi-property experience

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Casino operating systems

Job description

Atlas Gaming Group is seeking a casino marketing executive to lead enterprise-wide marketing, player development, customer loyalty, and revenue growth initiatives across its gaming properties.

You will develop and execute strategic marketing plans, manage budgets, forecast performance, and drive VIP programs across multiple properties. Strong analytics and leadership are essential to shape growth and profitability.