Casino Marketing Executive

Desimone Gaming; Railroad Pass (NV); On-site; USD 85,000 - 95,000; Full time

Job summary

Atlas Gaming Group in Henderson, NV seeks an Casino Marketing Executive to lead enterprise-wide marketing, player development, customer loyalty, and revenue growth initiatives across its properties.

This executive will design and implement data-driven marketing strategies, manage multi-property campaigns, and optimize ROI through loyalty programs and CRM efforts. You will collaborate with hotel, dining, and entertainment teams to maximize guest spend and visitation.

Qualifications

• Bachelor’s degree related field (marketing, business administration, hospitality, gaming management).
• 5+ years of progressive casino marketing and player development leadership experience.
• Familiarity with multiple casino operating systems.
• Proven success driving gaming revenue growth through data-driven marketing strategies.
• Extensive experience measuring promotional effectiveness and ROI.
• Strong knowledge of casino loyalty systems, player tracking platforms, CRM tools, and customer analytics.

Responsibilities

• Develop and execute enterprise-wide marketing and player development strategies that drive gaming revenue and revenue growth.
• Lead budgeting, forecasting, and strategic planning for all marketing and player development activities.
• Lead customer acquisition, retention, loyalty, and VIP development initiatives across all properties.
• Establish promotional and reinvestment strategies based on measurable financial returns and customer profitability.
• Arrange, plan & execute player events & sponsorships.
• Analyze and optimize performance through metrics including ROI, ROPI, theoretical win, and CLTV.
• Oversee database marketing, CRM, loyalty programs, digital marketing, advertising, and special events.
• Create integrated campaigns leveraging lodging, restaurants, entertainment and other amenities to increase visitation and guest spend.
• Partner with property leaders to align marketing initiatives with objectives.
• Build, mentor, and develop high-performing marketing and player development teams.

Skills

Executive leadership

Strategic planning

Marketing strategy

Data-driven marketing

CRM tools

Customer analytics

Education

4 Year Degree

Job description

Job Details: Job Location: Railroad Pass - Henderson, NV 89002, Position Type: Full Time, Education Level: 4 Year Degree, Salary Range: $85,000.00 - $95,000.00 Salary/year, Travel Percentage: Up to 50% , Job Shift: Any, Job Category: Marketing,

Atlas Gaming Group is seeking a casino marketing executive to lead enterprise-wide marketing, player development, customer loyalty, and revenue growth initiatives across its portfolio of gaming properties.

As the Casino Marketing Executive, you will be responsible for developing and executing strategic marketing initiatives that increase gaming revenue, strengthen customer loyalty, maximize promotional effectiveness, and drive profitable growth. This executive leadership role requires a deep understanding of casino player development, database marketing, customer analytics, and reinvestment strategy, combined with the ability to leverage the company's hotels, restaurants, entertainment venues, and other amenities to create compelling customer experiences.

This leader will serve as a key member of the executive management team and play a critical role in shaping the company's growth strategy.

Key Responsibilities:

• Develop and execute enterprise-wide marketing and player development strategies that drive gaming revenue and revenue growth.
• Lead budgeting, forecasting, and strategic planning for all marketing and player development activities.
• Lead customer acquisition, retention, loyalty, and VIP development initiatives across all properties.
• Establish promotional and reinvestment strategies based on measurable financial returns and customer profitability.
• Arrange, plan & execute player events & sponsorships
• Analyze and optimize performance through key metrics including ROI, ROPI, theoretical win, customer lifetime value, visitation frequency, and player worth.
• Oversee database marketing, CRM, loyalty programs, digital marketing, advertising, and special events.
• Create integrated campaigns that leverage lodging, restaurants, fuel, entertainment, and other amenities to increase gaming visitation and guest spend.
• Partner with property leaders to align marketing initiatives with operational and financial objectives.
• Build, mentor, and develop high-performing marketing and player development teams.

Qualifications:

• Degree in marketing, Business Administration, Hospitality, Gaming Management, or related field.
• 5+ years of progressive casino marketing and player development leadership experience.
• Have familiarity with multiple casino operating systems.
• Proven success driving gaming revenue growth through data-driven marketing strategies.
• Extensive experience measuring promotional effectiveness and marketing ROI.
• Strong knowledge of casino loyalty systems, player tracking platforms, CRM tools, and customer analytics.
• Exceptional executive leadership, communication, and strategic planning skills.
• Multi-property gaming experience is strongly preferred.

The Ideal Candidate

You understand that successful casino marketing is not about giveaways; it is about creating profitable customer behavior. You know how to identify a property's most valuable guests, develop loyalty through meaningful experiences, and measure the true return on every marketing dollar invested. Most importantly, you can transform every hotel stay, restaurant visit, fuel purchase, and entertainment experience into an opportunity to grow gaming revenue and strengthen customer loyalty.