Casino Lobby Content Strategist

Remote Jobs; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible vacation allowance

Hybrid / remote working environment

Competitive pay and benefits

Job summary

Hard Rock Digital is building a world-class online sportsbook, casino, and social gaming platform. We seek a content strategist to personalize casino lobby experiences by player segment and jurisdiction, using data and competitive insights to shape content strategy across markets.

The role focuses on researching competitors, developing new game category concepts, and coordinating multi-jurisdiction content rollouts with cross-functional teams to keep lobbies engaging and aligned with releases.

Qualifications

• Experience in content strategy, merchandising, or lobby/category management.
• Strong instinct for market and competitive research; curiosity to analyze competitors.
• Clear, structured written communication for pitching ideas and documenting decisions.
• Familiarity with Atlassian Jira and Confluence, or willingness to learn.
• Understanding of personalization and recommendation systems in consumer apps.

Responsibilities

• Execute and maintain personalized content placements across the casino lobby, tailoring the experience by player segment and jurisdiction.
• Conduct ongoing competitor and market research, tracking how other operators structure their lobbies, categories, and promotional content.
• Pitch and help develop new game category concepts based on market trends, player data, and competitive gaps.
• Coordinate content rollouts across multiple jurisdictions, adapting for local regulatory and compliance requirements.
• Partner with content planning, operations, and game launch teams to keep lobby content fresh and aligned with new releases.
• Monitor widget and category performance, flagging underperforming areas and surfacing testing opportunities.
• Support the buildout of internal frameworks and documentation to scale personalization efforts.

Skills

Content strategy

Market research

Written communication

Personalization concepts

Daytime hours flexibility

Tools

Jira

Confluence

Job description

Hard Rock Digital is building a world-class online sportsbook, casino, and social gaming platform. We seek a content strategist to personalize casino lobby experiences by player segment and jurisdiction, using data and competitive insights to shape content strategy across markets.

The role focuses on researching competitors, developing new game category concepts, and coordinating multi-jurisdiction content rollouts with cross-functional teams to keep lobbies engaging and aligned with releases.