Coordinator - Casino Lobby

Hard Rock Digital; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid/remote work

Competitive pay and benefits

Flexible vacation

Job summary

Hard Rock Digital is evolving its online casino lobby content strategy to deliver personalized experiences across jurisdictions. You will shape and execute content plans that adapt to player segments and market needs, driving engagement in a regulated online gaming environment.

Your work will involve market research, collaboration with content teams, and refining categories and promotions to stay ahead in a competitive landscape. Expect cross-functional partnerships and regular launches.

Qualifications

• Experience in content strategy or lobby management.
• Familiarity with multiple jurisdictions and regulatory contexts.
• Clear, structured written communication for pitching ideas and documenting decisions.
• Strong capability in market research and competitive analysis.

Responsibilities

• Execute and maintain personalized content placements across the casino lobby by player segment and jurisdiction.
• Conduct ongoing competitor and market research on lobby structures and promotions.
• Pitch and develop new game category concepts based on market trends and data.
• Coordinate content rollouts across jurisdictions, adapting to regulatory requirements.
• Collaborate with content planning, operations, and launch teams to keep lobby content fresh.
• Monitor widget and category performance and flag underperforming areas for testing.
• Help build internal documentation to scale personalization efforts.

Skills

Content strategy

Lobby management

Market research

Competitive analysis

Written communication

Cross-jurisdiction work

Tools

Jira

Confluence

Job description

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

Every player who opens our casino lobby should see something that feels built for them. This role exists to make that happen. You'll help shape and execute the content strategy behind our lobby experience, personalizing what players see across multiple jurisdictions and continuously sharpening it based on what's working in the market.

This isn't a back office execution role. We're looking for someone who's genuinely curious about player behavior, has an eye for what makes a game or category compelling, and wants to help build the next generation of casino content strategy.

Day to day, you will:

• Execute and maintain personalized content placements across the casino lobby, tailoring the experience by player segment and jurisdiction
• Conduct ongoing competitor and market research, tracking how other operators structure their lobbies, categories, and promotional content
• Pitch and help develop new game category concepts based on market trends, player data, and competitive gaps
• Coordinate content rollouts across multiple jurisdictions, adapting for local regulatory and compliance requirements
• Partner with content planning, operations, and game launch teams to keep lobby content fresh and aligned with new releases
• Monitor widget and category performance, flagging what's underperforming and surfacing opportunities to test
• Support the buildout of internal frameworks and documentation that help the wider team scale personalization efforts

What are we looking for?

• Experience in content strategy, merchandising, or lobby/category management, ideally in a digital product environment
• Casino or iGaming experience is a plus but not a requirement
• Strong instinct for market and competitive research, with the curiosity to dig into what other operators are doing and why
• Comfort working across multiple jurisdictions with differing rules, timelines, and content requirements
• Clear, structured written communication for pitching ideas and documenting content decisions
• Familiarity with Atlassian Jira and Confluence, or willingness to learn
• An understanding of how personalization and recommendation systems work in a consumer app context is a plus
• Core daytime hours with occasional flexibility needed around major launches or jurisdictional go-lives

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• A hybrid / remote working environment
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).